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Week 11 test review Flashcards | StudBud
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Week 11 test review
Week 11 test review
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1
Which of the following is a drawback of line organizations when implemented in medium-sized and large companies?
a. Lack of direct accountability
c. Intrusive advice from experts on key decisions
paperwork
b. Delayed decision making because of red tape
2
, _____ refer to the ability to work effectively with and through other individuals in a range of differe
c. motor skills
a. conceptual skills
b. human skills
d. technical skills
3
Which of the following factors is part of the product strategy in the marketing mix?
d. Warehousing
b. Sales promotion
a. Shipping
c. Customer service
4
Which of the following statements is true of equity theory?
management attitudes toward workers fall into two opposing categories.
human needs fall into a hierarchy that ranges from basic to abstract.
relationship among individual effort, performance,and reward
perceptions of fairness directly affect worker motivation.
5
Companies that use _____ divide employees into groups based on area of expertise.
c. process departmentalization
d. customer departmentalization
a. product departmentalization
b. functional departmentalization
6
The initiative "Don't drink and drive" is an example of _____.
c. idea marketing
d. people marketing
b. event marketing
a. place marketing
7
_____ refers to developing and promoting environmentally sound products and practices to gain a competitive edge.
a. Green marketing
d. Scarcity marketing
b. Diversity marketing
c. Cause marketing
8
Kurania, a small country with several beautiful landscapes, recently launched an advertisement campaign using stunning
d. person marketing
c. idea marketing
b. place marketing
a. event marketing
9
_____ involves gathering, interpreting, applying information to uncover marketing opportunities and challenges.
d. Market penetration
c. Marketing research
a. Market diversification
b. The marketing mix
10
In line-and-staff organizations, which of the following functions is a line manager most likely to supervise?
b. The legal function
c. The accounting function
d. The human resources function
a. The production function
11
Which of the following statements is true of line organizations?
b. They have specialists to provide support for line managers.
d. In line organizations, there is no scope for direct reporting.
c. They typically have a complex chain of command.
In line organizations, decision making is quick.
12
The first step in planning a marketing strategy is _____.
b. customer relationship management
a. environmental scanning
c. market segmentation
d. developing a marketing mix
13
_____ is achieved when customers perceive that a good or service delivers value above and beyond their expectations.
c. Customer satisfaction
d. Customer retention
b. Customer branding
a. Customer lifecycle
14
A(n) _____ is a visual representation of the company's formal structure.
b. cognitive map
d. identity line
a. business model canvas
c. organization chart
15
The _____ of an organization defines the organization's purpose, values, and core goals,
a. mission
d. code of conduct
b. organization chart
c. organogram
