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BTEC Business Unit 2: Developing a Marketing Campaign Learning Outcome C Quiz Flashcards | StudBud
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BTEC Business Unit 2: Developing a Marketing Campaign Learning Outcome C Quiz
BTEC Business Unit 2: Developing a Marketing Campaign Learning Outcome C Quiz
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1
Which P doesn't feature in the Extended Marketing Mix 7Ps?
Process
People
Product
Project
2
Which pricing strategy sees a business launch a product with a lower price initially to increase sales?
Skimming
Penetration
Premium
Competitor
3
Function is related to the design and aesthetics of the product.
True
False
4
PR stands for?
Public Retail
Public Retention
Pricing Retailers
Public Relations
5
SWOT focuses on both internal and external factors?
True
False
6
Income distribution and Lifestyle mainly feature in which PESTLE factor?
Polictical
Economical
Technological
Social
7
Which P doesn't fall within the original 4P's Marketing Mix?
Promotion
Price
Place
People
8
Unemployment rates are considered under which economic factor?
Technological
Political
Economical
Legal
9
Price skimming is when a business launches a product with an over inflated price which reduces over time.
True
False
10
PESTLE assess internal factors?
True
False
11
The Extended Marketing Mix contains how many Ps?
9
4
7
6
12
The S in PESTLE stands for?
Size
Specific
Social
SMART
13
SWOT
stands for: Strengths, Weaknesses, Opportunities, and Technology.
True
False
14
When setting marketing aims, you should ensure they are?
SMART
SHARP
SMORT
SHORT
15
This type of promotional advertising includes: social media, SEO, email, texting, and websites.
Product Placement
Guerrilla Marketing
Personal Selling
Digital Marketing
