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Stukent Marketing Strategies Chapter 2 Flashcards | StudBud
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Stukent Marketing Strategies Chapter 2
Stukent Marketing Strategies Chapter 2
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Introduction to Social Media Marketing
Flashcards
24 cards
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Practice quiz
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Questions
24
Answers
1
A form of marketing that involves creating and sharing online material that specifically promotes your brand.
Target Marketing
Social Media Marketing
Content Marketing
Inbound Marketing
2
Determined by or dependent on the collection of data
dot-com bubble
cross-promoting
cross-promoting
data driven
3
A marketing strategy that focuses on attracting customers via company-created Internet content
Content Marketing
inbound marketing
outbound marketing
Social Media Marketing
4
Form of marketing that tries to reach consumers through general media advertising as well as through in-person contact
Content Marketing
Social Media Marketing
outbound marketing
inbound marketing
5
Defined as a way for businesses to interact with people (customers) online?
online connecting
social media interactions
social media marketing
online networking
6
The online world today has shifted from a one-to-one to a one-to-many method of interaction.
True
False
7
What does KPI stand for?
Key Performance Indicator
Key Point of Interest
Knowledge Process Innovation
Knowledge, Performance, Innovation
8
Which most closely represents the percentage of companies who use social media as part of their marketing strategies?
92
56
86
78
9
The online world today has shifted from a one-to-many to a many-to-many method of interaction.
False
True
10
identifying only the people that will best help you achieve your goals
Exact Targeting
Media advertising
Promoting
Cost per click
11
What was the first social media network?
MySpace
Facebook
Google
LinkedIn
12
SMART goals stand for
special, measurable, attractive, relevant, and time-bound
specific, measurable, attainable, relevant, and time-bound
Social, money generating, allocative, relevant, and tangent
specific, measurable, attractive, relevant, and time-bound
13
Responding to a customers tweet is an example of this type of advertising
one to one
one to many
14
Web-based technology that enables the development, deployment, and management of social media solutions and services
Search engine
Platform
Reach
Social media audit
15
What does the acronym SEO stand for?
Sales Experience Outline
Search Engine Optimization
Social Experience Outline
Sales Evaluation Overview
16
A computer program that searches databases & internet sites for the documents containing keywords specified by a user
Search engine
Social media audit
Outbound marketing
brainly
17
Something you can measure — usually performanced-based — that helps you evaluate the success of your business.
Regulations
Timeline
Key Performance Indicator
Goals
18
What is an influencer?
A person who tells you what to do.
Web-based technology that enables the development, deployment, & management
A person with a strong influence in his/her particular field of expertise.
The simulation of human intelligence processes by machines, especially comp
19
Commenting on an influencers Instagram post is an example of this type of advertising
one to one
one to many
20
Content &/or interactions used to grow/engage with a social media community made through efforts other than paid means
Platform
One-to-one marketing
One-to-many marketing
Organic
21
What is the first step of the six-step process of a social media marketing plan?
create a content marketing plan and a social media content calendar
gather social media marketing inspiration
test, evaluate, and adjust your social media marketing plan
create social media marketing objectives and goals
22
Content that is continually relevant and not outdated
evergreen content
hootsuite
dot-com bubble
cross-promoting
23
The simulation of human intelligence processes by machines, especially computer systems
Influencer
Artificial intelligence
Brainpower
Conversion
24
Happens when the desired outcome of marketing message is achieved
Conversion
Data-driven
Content marketing
Cross-promoting
