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Ansoff matrix
Ansoff matrix
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StudBud Administration
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Theory quiz about concepts seen in the class of the marketing planning tool: Ansoff matrix
Flashcards
9 cards
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Practice quiz
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Questions
9
Answers
1
The main goal of the Ansoff Matrix is...
Map strategic product and market growth
Boosting the top line or income of the business
Process of improving productivity and efficiency of success
Achieving less input costs by increasing the production
2
Some months have 31 days. How many months have 28 days?
12
6
3
1
3
When companies develop new products in existing markets...
Diversification
Product Development
Market Penetration
Market Development
4
It is the riskiest strategy of them all...
Market Penetration
Market Development
Product Development
Diversification
5
When getting current customers to use more of your products, you are using...
Market Development
Product Development
Diversification
Market Penetration
6
When you include modifications of an existing product, you are using...
Diversification
Market Development
Market Penetration
Product Development
7
T-shirt brand decided to sell their products on Etsy (internet). Clear example of...
Diversification
Market penetration
Market Development
Product Development
8
When companies enter existing markets
with their existing products or services it is...
Product Development
Market Development
Market Penetration
Diversification
9
How many strategies does the Ansoff Matrix have?
3
4
5
2
