Promotional Mix & Advertising Through The Ages

Question 1

All of the following are apart of the promotional mix except:

Accepted Answer

Direct promotion

Question 2

An announcement sent to the appropriate media outlets is called:

Accepted Answer

News Release

Question 3

Teenagers are in the market for Bath & Body Works.

Accepted Answer

True

Question 4

Which one is your academy pathway?

Accepted Answer

Marketing

Question 5

Refers to all the people who might buy a product.

Accepted Answer

market

Question 6

All of the following are apart of sales promotion except:

Accepted Answer

door-to-door sales

Question 7

Teenagers are a part of the market for Buggatti

Accepted Answer

False

Question 8

Process of classifying people who form a given market into even smaller groups

Accepted Answer

market segmentation

Question 9

Group of people most likely to become customers, identified for a specific marketing program.

Accepted Answer

Target market

Question 10

Which of the following is part of Direct Marketing and Public Relations

Accepted Answer

Social Media

Question 11

Which of the following is part of Direct Marketing?

Accepted Answer

Mail (Junk mail in your mail box)

Question 12

Which of the following is your academy?

Accepted Answer

Academy of Entertainment Management

Questions 12