Promoting and selling

Which of the following is not a selling technique for Coke?

the group of customers to whom the business intends to sell its product

buying products that are not harmful to the environment, animals and society

Sales promotion include:

What organisation does this image belong to?

the development of long-term relationships with individual customers

when products that are the same or similar are made to appear different to their competitors

the use of activities or materials as direct inducements to customers

communication between a sales representative and a potential customer

any free news story about a business's products

a smaller and less important market segment

the market segment at which most of the marketing resources are directed.

a paid, non-personal message

promoting a product by associating it with a specific event

an individual's desire to constantly acquire possessions

when celebrities express their appreciation and support for a product

Age, gender, income level, lifestyle, family structure are all examples of what?

methods used by a business to inform, persuade and remind customers about its products

the inclusion of advertising in entertainment

when the total market is subdivided into groups who share common characteristics