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Spring 2024 Exam 1 Review Flashcards | StudBud
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Spring 2024 Exam 1 Review
Spring 2024 Exam 1 Review
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1
__emphasized the importance of emotional and instinctual appeals in ads rather than solely relying on logical arguments.
Albert Bandura
Walter Scott
Albert Lasker
John B. Watson
2
During which stage do consumers contemplate which products would best satisfy their needs?
Evaluate alternative
Make the purchase
Recognize the problem
Search for information
3
This psychologist state: "people can think rationally, but subtle hints or suggestions from others often influence them"
Walter Scott
John B. Watson
Albert Lasker
Albert Bandura
4
Where was the earliest advertisement found?
In Roman theaters during the Renaissance 1000AD
On Egyptian tombs around 3000BC
In Aztec temples 2000 AD
On ancient Chinese scrolls 1000BC
5
How might a marketer leverage the influence of an individual's reference group to promote a product?
By highlighting how the product is endorsed by the reference group
By targeting advertisements solely based on individual preferences
By focusing on economic downturns and adjusting product prices
By offering discounts to individuals regardless of their group affiliations
6
Helen Lansdowne became the first to use sensual imagery in advertising
True
False
7
What is the primary goal for marketers regarding repeat purchases?
To discourage consumers from buying the same product
To achieve brand or product loyalty
To make sure consumers always buy the most expensive product
To ensure consumers buy a different product each time
8
What does the social environment consist of?
The physical surroundings of an individual
The economic status of an individual
Other individuals with whom one interacts regularly
The marketing strategies targeted at an individual
9
Who created this icon?
John B. Watson
Abert Lasker
Leo Burnett
Walter Scott
10
Which of the following is a critique of children's advertising?
Ads promoting educational products
Commercials with vibrant colors
Commercials with no parent present
Ads showing children playing with toys
11
If consumers perceive little difference between products, they are likely to choose based on which factor?
Emotional motives
Price
Product appearance
Brand loyalty
12
He was able to get more women to smoke by linking Lucky Strikes Cigarettes to staying slender.
Leo Burnett
John B. Watson
Walter Scott
Abert Lasker
13
How do advertising messages that make a personal connection influence consumer behavior compared to generic ads?
They only work for specific age groups.
They have no significant difference in influencing consumer decisions
They tend to be less effective as consumers prefer factual information.
They can lead to stronger emotional engagement and brand loyalty
14
In the consumer decision-making process, what is the FIRST step?
Recognize the problem
Make the purchase
Evaluate the purchase
Search for information
15
Why do many consumers choose to buy from Apple?
The brand's association with luxury
The functionality and reliability of the equipment
The Apple brand resonates with customers' self-expression and lifestyle
The brand's long history in the market
16
Which of the following best describes a reference group?
A group of people who share the same economic status
A group of people who have the same job or profession
A group of people an individual admires
A group of people who live in the same geographical area
17
He stated, "the right image can almost sell anything“
John B. Watson
Leo Burnett
Walter Scott
Albert Lasker
18
Under which category do products like life insurance or funeral expenses fall?
Specialty Products
Unsought Products
Shopping Products
Convenience Products
19
Which organization monitors advertising aimed at children?
The Advertising Standards Authority
The Children’s Advertising Review Unit
The Council of Better Business Bureaus
The Federal Trade Commission
20
What does the "Golden Rule" in marketing ethics suggest?
A person should treat others as they would like to be treated
Always advertise aggressively
Always prioritize profit
Treat others as they wish to be treated
21
Why is advertising for products like tobacco and alcohol to minors considered problematic?
It's not controversial
Minors have a high purchasing power
Minors are not influenced by advertisements
It can lead to health issues
22
Which of the following is NOT a reason some marketers act unethically?
High advertising costs
Lack of concern for consumer need
Amoral behavior
Pressure to meet sales targets
23
What significant contributions did Benjamin Franklin make to advertising in the 18th Century?
He introduced the concept of celebrity endorsements
He was the first to use billboards
He introduced the use of illustrations in a Newspaper
He was the first to use radio for advertising
24
What is the definition of advertising?
To inform remind or persuade someone to take action
A motivational technique used to improve behavior
A sales technique used to increase revenue in small businesses
To sell products
25
What is the difference between manipulation and persuasion in advertising?
Persuasion uses only facts, while manipulation uses emotions
Manipulation involves deceit while persuasion aims to positively influence
There is no difference; they are the same
Manipulation is always ethical, while persuasion is not
26
What type of purchase involves buying a product or service for the first time?
Repeat purchase
All answers shown
Modified purchase
New purchase
27
How did the industrial revolution affect advertising?
Caused the growth of ad agencies
Caused companies to lose money
It caused the Great Depression
It had no effect
28
What is an ethical dilemma in the context of advertising?
When an advertisement can be perceived as a good or bad
When an advertisement is very popular
When a product is sold out due to high demand
When the morally correct answer is not clear or obvious
29
When considering consumption patterns, which of the following is NOT a factor?
The consumer's favorite color
Time of day
Location
Occasion
30
_________ created “reason why” advertising.
John B. Watson
Albert Lasker
Claud Hopkins
Walter Scott
31
Which of the following is an example of deceptive advertising?
A restaurant claiming to have the best steak in the world
An ad promising 10 pounds of weight loss in one week but fails to deliver
A commercial showing a product's benefits
An advertisement promoting eco-friendly products
32
What might be a primary product selection criteria for a customer?
The store's location
The product's appearance
The color of the store's walls
The brand's country of origin
33
When an individual changes their behavior to meet the expectations of a group they admire.
Social Environment
Reference Group
Marketing Influence
Promotional Influence
34
What is the primary goal of ethics in advertising?
To ensure all parties’ long-term success through fairness
To increase the company's profit margin
To create more advertisements
To manipulate consumers effectively
35
What was the role of town criers in ancient Greece?
They were the first political ads that promoted freedom of speech
They were walking advertisements promoting products with music
They were judges who made public announcements
They were guards warning of approaching enemies
36
Which factor influencing consumer buying decisions relates to a person's consistent point-of-view?
Culture and Ethnicity
Personality
Gender
Age
37
What was the first body part colonized by advertisers?
armpit
Arm
leg
head
38
What role does urgency play in recognizing a problem?
Urgent needs often lead to more comparison shopping
Urgency has no impact on consumer decision-making
Urgent needs lead to reduced comparison shopping
Urgent needs make consumers more patient
39
What was the significance of Francis Wayland Ayer in the history of advertising?
He was the founder of the first radio station
He founded the first full-service ad agency
He was the first to use television for advertising
He was the first to introduce pop-up ads on the internet
40
Which type of product is associated with strong brand loyalty and positive experiences?
Shopping Products
Convenience Products
Unsought Products
Specialty Products
41
Which type of product is typically purchased without much thought and includes everyday household items?
Shopping Products
Specialty Products
Unsought Products
Convenience Products
42
What is the primary focus of studying consumer behavior?
Understanding corporate finances
Predicting future market trends
Studying how individuals select, purchase, use, and dispose of products
Analyzing market competition
43
What is the primary purpose of studying ethics?
To advertise more effectively
To increase sales
To determine appropriate behavior based on moral principles
To manipulate consumers
44
Which type of consumer decision-making is used for frequently purchased, low-cost products?
Extensive decision making
Answer not present
Limited decision making
Routine decision making
45
__ argued that even though humans can think logically, they are often swayed by suggestions, particularly in ads
John B. Watson
Walter Scott
Albert Lasker
Claud Hopkins
