ITP 326 Practice Exam 1

What is the third phase of the product development process?

P&G's Connect and Develop website is an example of which technique for sensing opportunities?

Based on class material and discussions, which product from this list was not developed using ethnographic research?

What is the output of the Planning Phase?

What method is strongly recommended for the initial stages of New Product Development?

A Product Concept is an approximate description of:

The Real-Win-Worth-It framework is used to select exceptional opportunities.

In a functional organization, the organizational links correspond to the development projects

A specification typically consists of:

In their early stages, disruptive technologies typically underperform established products.

Prototyping is both a flaring (i.e., divergent) and narrowing (i.e., convergent) process.

What problem-decomposition technique is recommended for products with high levels of user interaction?

What is the first activity of the Concept Development phase?

Which of the following is not characteristic of Design Thinking?

Focus groups are recommended to find innovative solutions to problems.

A generic product development process is also known as:

Which element is key to starting when creating a successful new product concept?

Which design modes are mainly focused on divergent thinking? (select multiple)

What does a Horizon 2 opportunity involve?

Identifying Customer Needs relates most to which design thinking activity?