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Strategy in Advertising Flashcards | StudBud

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Strategy in Advertising

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Questions 5

Answers

1
Which of the following best describes the effect of using personalized names in Coca-Cola’s “Share a Coke” campaign?
It created a sense of scarcity
It promoted environmental awareness
It encouraged social media sharing and engagement
It offered a discount to loyal customers
2
What communication technique is most evident in Old Spice’s campaign?
Humor and unexpected scenarios to capture attention
Traditional celebrity endorsement to build authority
Rational appeal focused on product features
Relatable, problem-solving approach to address audience needs
3
What communication technique is most prominent in Snickers’ “You’re Not You When You’re Hungry” ads?
Logical appeal with nutritional facts
Nostalgic appeal to childhood memories
Celebrity endorsement for brand authority
Humor and relatability through universal experiences
4
Which communication strategy does Always use in the “Like a Girl” ad to connect with its audience?
Celebrity endorsements
Product-focused technical details
Emotional storytelling and social impact
Humor and lightheartedness
5
What aspect of the “Ice Bucket Challenge” helped it go viral?
Simplicity and shareability
Celebrity-only involvement
High advertising budget
Advanced media production