Eduqas A Level Business – 3.2 Marketing Strategy Quiz

Question 1

What is the main benefit of using secondary research?

Accepted Answer

Cost-effective

Question 2

What does the 'Place' element of the marketing mix refer to?

Accepted Answer

Distribution channels

Question 3

Which pricing strategy involves setting a high price initially?

Accepted Answer

Skimming pricing

Question 4

Which of the following is a benefit of using e-commerce for distribution?

Accepted Answer

24/7 availability

Question 5

What is market research primarily used for?

Accepted Answer

Understanding customer needs

Question 6

Which distribution strategy uses multiple channels to reach customers?

Accepted Answer

Intensive distribution

Question 7

In the context of marketing, what does 'Process' refer to?

Accepted Answer

Customer service procedures

Question 8

What is a unique selling proposition (USP)?

Accepted Answer

A product's unique feature

Question 9

What is the main goal of penetration pricing?

Accepted Answer

Enter the market quickly

Question 10

Which of the following is an example of above-the-line promotion?

Accepted Answer

Television advertising

Question 11

What is the primary purpose of promotion in marketing?

Accepted Answer

Inform and persuade customers

Question 12

What is the purpose of the product life cycle model?

Accepted Answer

Plan product development stages

Question 13

What does the 'Product' element of the marketing mix focus on?

Accepted Answer

Product features and design

Question 14

What is 'Physical Evidence' in the marketing mix?

Accepted Answer

Product packaging and environment

Question 15

What is the main advantage of using social media for promotion?

Accepted Answer

Direct customer engagement

Question 16

What is the primary purpose of market segmentation?

Accepted Answer

Identify target customers

Question 17

Which of the following is a primary research method?

Accepted Answer

Customer surveys

Question 18

Which of the following is a demographic segmentation factor?

Accepted Answer

Age

Question 19

What does the 'People' element in the extended marketing mix focus on?

Accepted Answer

Customer service staff

Question 20

What does SWOT analysis help a business identify?

Accepted Answer

Strengths, Weaknesses, Opportunities, Threats

Questions 20