Unit 3: Products & Pricing Sports & Entertainment Marketing

This type of product is non-physical

In Sports & Entertainment the value of the product is based on the _________ quality of product

Pricing Strategy that prices an item at cost or below to create customer traffic

If I went to go see a movie what type of product would that be?

This type of product is physical

Type of product that is purchased by the customer for their personal use

Pricing Strategy in which goods/services are given a particular number to match product's image

The stage in the product life cycle when a product is new and a novelty

This refers to the image of the product in the mind of the consumer

Price is the _____________ placed on goods and services being exchanged

Pricing Strategy that uses a lower than normal price to introduce a new product

Pricing Strategy that offers special ticket prices to members of a group 

The stage in the product life cycle when sales and profits increase

This occurs when the business attempts to change the product's image in relation to competitors

The stage in the product life cycle that is least profitable

This is whatever a business offers customers to satisfy needs and wants

The stage in the Product Life Cycle when profits and sales peak

Pricing Strategy that sells several products as a package for a set price

Type of product that is purchased by an organization for their use in their opertations

Pricing Strategy that sets a higher than average price to target customers seeking high quality

The amount customers pay for the product

Which of the following is NOT a common pricing objective?

The stage of the Product Life Cycle when profits and sales will start to fail

If I bought popcorn and a coke at a movie what type of product would that be?

The stage in the Product Life Cycle when competition may begin with other companies

Pricing Strategy that introduces news products at a very high price

This is important when consumers find so many similar products available for sale

Small number of people brought together to discuss elements of an issue or problem

Pricing Strategy that creates an illusion for customers

Difference between the product and services offered by one organization and those of another