Marketing Final

A/an ______exists when producers and ultimate consumers deal one on one with each other

Word, device (design sound shape color), or a mix of these used to distinguish a good/service

People to whom an individual looks as a basis of selfappraisal or a sourceof personal standards

a non-personal, indirectly paid presentation of an organization, product, or service

The two central concerns of marketing are

Alka-Seltzer was left in a newspaper, what kind of sales promotion is this?

The number of different people or households exposed to an advertisement is referred to as

favorable attitude toward and consistent purchase of a single brand over time is referred to as

Changing the place an offering occupies in consumers' minds relative to competitive products is

Intro stage of the product life that charges a high $ to recoup the cost of product development

monetary value of all goods & services produced in a country during one year is referred to as

Sales promos that require participants to submit some kind of form but are purely chance

population according to traits such as age, gender, ethnicity, income, & occupation

Intangible benefits that satisfy consumers' needs in exchange for money

The ratio of perceived benefits to price is referred to as

Organizations that develop similar offerings, when grouped together, create a/an

Technology refers to

A marketing problem & opportunity, collecting & analyzing information, & recommending actions

Total expense incurred by firm in producing & marketing a product; sum of fixed & variable cost

cost of reaching 1k individuals/households with ad message in a given medium is referred to as

Idea that organization should strive to satisfy consumers while also achieving company goals is

The first objective in marketing is to discover consumer

good, service, or idea consisting of a bundle of tangible & intangible attributes

activity for creating, delivering & exchanging offerings that benefit organization & society

place a product occupies in consumers minds on traits relative to competitive products is

Directing promotional mix at ultimate consumers to encourage them to ask retailers for product

One of specific groups of potential buyer toward a organization directs its marketing program

Setting prices a few dollars or cents under an even number is referred to as

There are five stages in the purchase decision process. The first stage is

Another name for the analysis of consumer lifestyle is

idea that companies are part of larger society & are accountable to society for their actions

marketing strategy of developing new products and selling them in new markets is referred to as

Any container in which a product is offered for sale and on which info is communicated

sales ratio revenue of the firm to total sales revenue of all firms, including the same firm is