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Duplicate of Sports Marketing II Objective 1 Flashcards | StudBud
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Duplicate of Sports Marketing II Objective 1
Duplicate of Sports Marketing II Objective 1
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Sports and Entertainment Marketing II Objective 1 Review.
Flashcards
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Questions
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Answers
1
Which of the following is an unfair, anti-competitive trade practice
Sponsorship exclusivity
Loss prevention
Trademark infringement
Employee strike
2
Useful marketing information that a business might obtain by analyzing a
customer
database:
Federal identification numbers for past customers
Expense involved in developing a customer database
Average customer is married, earns $50,000 a year
Total sales for each month of the previous year
3
Obtaining the right to name a sport or entertainment event is often one of the objectives of a
licensing agreement
sponsorship
franchise arrangement
affiliation
4
Copies of questionnaires, interview forms, often included in what part of a marketing report?
Analysis
Appendix
Introduction
Summary
5
Manufacturer decides to sell to businesses in another country, it should consider
cost of goods
selling motives
trade restrictions
profit margins
6
Unacceptable place to use an athlete's or celebrity's identity without his/her permission:
In a magazine
In a book
On the news
On your company's advertisements
7
When analyzing historical data in a data warehouse, which of the following is true of its data
Data maintain the uniqueness
Related data are grouped together in folders
The data change as modifications are made to the database
The data are static
8
An example of range
Consumers buy between three and seven CDs per month
Consumers buy an average of five CDs per month
Half of all consumers buy more than five CDs per month
Most consumers buy four CDs per month
9
One reason it is important to sell the venue is because the venue is part of the
facility
product
location
market
10
When professional athletes negotiate salaries as their union is engaging in a single unit
labor resistance
collective bargaining
free agency
competitive advantage
11
Steph has completed a market-research project what type of data should she be in her report
Information that applies to the companys current target
Information that is relevant to the marketing decisions
All the information collected so management can decide
Information about people not currently in the target market
12
Companies sponsor events that have a good reputation and image. This is one way to enhance
relationship marketing
public relations
exclusivity
sales and sampling opportunities
13
Which law makes restraining free trade and competition illegal?
The Lanham Act
The Sports Broadcasting Act of 1961
The Sherman Antitrust Act
The National Labor Relations Act
14
Trade barriers likely to limit a sport-equipment manufacturer's ability to export its products
Globalization and embargoes
Quotas and tariffs
Trade agreements and industrialization
Trade agreements and industrialization
15
Which of the following is a trend in the sport/event industry
Premium seating options are yielding less revenue for venues
Venues are evolving into entertainment centers
High level of media clutter fewer companies sponsors events
Relationship marketing is becoming less important
16
Collect marketing information from customers in order to learn which products
meet specific design standards
sell best in certain locations
qualify for vendor discounts
earn the highest profits
17
The best way to avoid buying counterfeit tickets to a game is to purchase them
from reputable scalpers
at an online auction site
several months in advance
at official ticket outlets
18
One of the main portions of a marketing report describes the research methods and the
data collection procedures
technical terminology
industry review standards
consulting expenses
19
First step a business should take when collecting marketing information from its customers
determine the survey method
define research objectives
develop a rating scale
determine the survey method
20
You offer to name the pregame show"The Taco Bell Pregame Report." This benefit is called
fund-raising opportunities
exclusivity
sales and sampling opportunities
"ownership."
21
Research finds that most of its customers visit the business four times a week has identified
mean
mode
median
range
22
Reason seat licenses and premium seating are growing trends is because these practices are
advertising methods
pricing strategies
sales policies
revenue sources
23
When reviewing the level of affiliation between two variables, they are evaluating the
correlation of data components
predictability of data components
affirmation of data components
sensitivity of data components
24
Collect marketing information from
other sources
in order to find out what is happening in the
research department
internal organization
external environment
parent corporation
25
Business randomly surveys 200 customers to learn their opinions, they are collecting
primary marketing information
confidential marketing information
technical marketing information
scientific marketing information
26
When negotiations between a players union and the owners organization cannot be reached players
play for international leagues
ask for fan support
go on strike
become free agents.
27
Ty hires Amanda to help him make business decisions, and to negotiate endorsement contracts
publicist
sponsor
agent
mentor
28
Effective technique to use when giving an oral presentation, keep the presentation
free from detail
relatively simple
on a complex level
technically oriented
29
Company wants to market its product line of in-line skates to young males under the age of 35
Olympic opening ceremony
Extreme-sporting event
Pro-football game
Affinity-sporting event
30
Salaries,contracts, are often the issues that create conflicts between sports' leagues and
players' associations
individual managers
sponsoring organizations
team owners
31
What do athletes sometimes hire to help them organize charity tournaments?
Agents
Recruiters
Sponsors
Marketing firms
32
What part of a marketing-research report would be mentioned briefly in an oral presentation?
Research findings
Pertinent data
Relevant information
Research methods
33
When writing a proposal for a sponsor, marketers should emphasize sponsorship value and
liability
confidentiality
benefits
deadlines
34
Who would an event marketer contact when seeking sponsorship for an upcoming auto race
Charitable organizations
Athletic competitors
Related businesses
Nonprofit organizations
35
What should businesses try to achieve when manipulating data for information analysis?
Accurate interpretation
Exploratory research
Program development
Secondary information
36
Which of the following is the first step in a sponsorship presentation
Explain how the prospective sponsor can get involve
Give event details
Create interest in the sponsorship opportunity
Create interest in your organization or event
37
Summarize and interpret vast amounts of numeric information?
Research questionnaires
Independent variables
Descriptive statistics
Hypothetical samples
38
Why should sport/event marketers develop proof-of-performance packages for sponsors?
To help sponsors justify the investment
To list the important participants
To explain the type of sport/event
To provide information about the facility
39
Greatest challenge for companies when developing a plan to sell movies
in foreign countries
Cost of foreign monetary exchange
Uncertainty about government policies
Lack of interest by foreign customers
Language barrier in promotion
40
Bank of America is the only bank affiliated with your organization. This benefit is called
presenting sponsorship
value in kind (VIK).
"ownership."
exclusivity
41
Research that is expressed as a mean, median, or mode, often referred to as the
central tendency
predictability curve
graphic representation
distribution share
42
Receives free skates from Nike as part of Nike's payment of its sponsorship fee.
exclusivity
value in kind (VIK).
relationship marketing
exploitation.
43
Which of the following is an example of a governing body in the sport industry:
NCAA Men's Basketball Championship
International Olympic Committee
Washington Nationals Baseball Team
Rahal Letterman Lanigan Racing
44
Which of the following is a characteristic of an effective marketing report:
Answers specific research questions
Explains role of executive management
Provides industry review information
Contains names of contributing editors
45
The main portion of a marketing report that explains the research findings should include
summaries and recommendations
technical appendixes and indexes
supporting tables and graphs
data-collection procedures
46
When writing marketing reports, researchers should make sure that they include a section about
regulations
limitations
qualifications
populations
47
When a league blocks the broadcast of a certain game
black out
right of publicity
antitrust violation
injunction
48
An activity that agents perform on behalf of the athletes they represent:
Hall of fame endorsements
Various contract negotiations
Team contract negotiations only
Team valuation services
49
What type of sponsorship objective involves bartering for goods and services?
Activation
Cost avoidance
Revenue generation
Promotion
50
Find sponsorship potential by researching the a company's sponsorship history and its
sponsorship objectives
manufacturing methods
financial policies
quantity standards
51
NHL are becoming interested in the development of recreational sports for youths in order to
comply with local regulations
appeal to low-income individuals
attract more fans
encourage sedentary lifestyles
52
Must coincide when using descriptive statistics in order to have normally distributed data:
Range,dispersion, confidence interval
Standard deviation, percentiles, pictorial representations
Mean,median, mode
Ordinal,nominal, binomial
53
Effective method of presenting
complex
report findings and recommendations involves
computer software
scientific data
informal outlines
hand made graphics
