Marketing and Entertainment Quiz

Question 1

Two common pricing objectives involve increasing profits and improving ____.

Accepted Answer

Market share

Question 2

Licensing is required when the owner of an original image, product, or creative work, gives legal permission for a fee

Accepted Answer

True

Question 3

Theme parks are this type of entertainment.

Accepted Answer

Recreation-based entertainment

Question 4

Entertainment marketing includes marketing activities provided by sports and sports marketers.

Accepted Answer

False

Question 5

An example of cross-selling is being asked to buy a Sony Play station after purchasing a Sony 4D TV.

Accepted Answer

True

Question 6

Companies send these items out when they want news coverage for something they have done.

Accepted Answer

Press releases

Question 7

High school, college, and recreational players are considered amateur athletes.

Accepted Answer

True

Question 8

Products do not need to have a point of difference to make them stand out in the marketplace.

Accepted Answer

False

Question 9

Trademarks are logos or picturżs that provide legal protection for a company’s brands.

Accepted Answer

True

Question 10

Walt Disney World in Florida is an example of a LBE.

Accepted Answer

True

Question 11

Which of the following refers to the attitudes the consumer has toward recreational activities?

Accepted Answer

Psychographics

Question 12

This results when a motion picture is reviewed by industry critics on television.

Accepted Answer

Publicity

Question 13

When programs are run in syndication, actors on the program receive this every time the program airs:

Accepted Answer

Residuals

Question 14

To calculate a company’s profit, you must add the Cost of Goods Sold and Expenses to the company’s Revenue.

Accepted Answer

False

Question 15

This involves helping and assisting the community with charity and fundraising events.

Accepted Answer

Grassroots marketing

Question 16

Observational research requires respondents to complete a quantitative survey.

Accepted Answer

False

Question 17

The purpose for sports promotion is to generate sales, attract a targeted audience, and help create a positive image.

Accepted Answer

True

Question 18

Companies that have merged with or bought other companies and absorbed them into larger, more competitive businesses

Accepted Answer

Conglomerates

Question 19

These forms of sales promotion offer some type of price reduction or free merchandise.

Accepted Answer

Coupons and rebates

Question 20

A product mix is the total assortment of products that a company makes or sells.

Accepted Answer

True

Question 21

GDP stands for Gross Domestic Pricing.

Accepted Answer

False

Question 22

The companies that control this influence how the public is entertained.

Accepted Answer

Media

Question 23

Research can include internal data from a company or external sources or companies that specialize in market research

Accepted Answer

Secondary research

Question 24

A celebrity who is working for a sponsor must use the products of the sponsoring company.

Accepted Answer

False

Question 25

Which of the following is considered a sports product?

Accepted Answer

All of the above

Question 26

____ is a pricing strategy that involves selling several items as a package for a set price.

Accepted Answer

Bundle pricing

Question 27

Price affects demand when demand is said to be elastic.

Accepted Answer

True

Question 28

A circus is considered a “Special Entertainment Event”

Accepted Answer

True

Question 29

Press release promotional materials that can be used by the media; fact sheets, background info, press kits, videotapes

Accepted Answer

False

Question 30

A fad can be a product or service that is popular for a long time.

Accepted Answer

False

Question 31

The ____ product, or main product, includes the sports event, movie, stage show, or book.

Accepted Answer

Core

Question 32

Marketing activity on a local-community level is called multi-level marketing.

Accepted Answer

False

Question 33

Telephone sales are an example of indirect selling.

Accepted Answer

False

Question 34

A ____ is the legal protection of a creator’s intellectual property or product.

Accepted Answer

Copyright

Question 35

Which of the steps in selling involves learning about the products and the potential customers?

Accepted Answer

Pre-approach

Question 36

Part of marketing plan involves answering: “Did we accomplish our marketing objectives in the specific time frame?

Accepted Answer

Evaluation and control

Question 37

Which type of advertising is used to generate goodwill rather than used for direct sales?

Accepted Answer

Institutional advertising

Question 38

Which of the following is the last of the steps in the selling process?

Accepted Answer

Follow-up

Question 39

Multi-product branding is used when the manufacturer uses one name for all its products.

Accepted Answer

True

Question 40

Before businesses identified target markets to promote their products, this strategy was more common.

Accepted Answer

Mass marketing

Question 41

Creating ____ a combined action that occurs when products owned by one source promote the growth of related products.

Accepted Answer

Synergy

Question 42

A company purchases banner ads when adding this type of advertising to its promotional mix.

Accepted Answer

Online advertising

Question 43

____ is a branding strategy that combines one or more brands to increase customer loyalty and sales for each product.

Accepted Answer

Co-branding

Question 44

Product exclusivity and entitlement are two examples of _______

Accepted Answer

Premium Sponsors

Question 45

A ____ is a name, symbol, or word or words, or design that identifies an organization and its products.

Accepted Answer

Brand

Marketing and Entertainment Quiz

Questions 45

Marketing and Entertainment Quiz

Questions 45