What does lead generation mean?

Attracting and converting strangers

What does conversion rate measure?

Percentage of desired actions taken

What is rapport building?

Creating a positive relationship

What is landing page optimization?

Tailoring pages for conversions

What is customer acquisition cost (CAC)?

Total cost of acquiring clients

What is cold outreach?

Unsolicited contact with prospects

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Prospecting and Lead Generation

16 termsStudBud Administration12 plays

Test your knowledge on international prospection, lead generation strategies, and key concepts in sales and marketing.

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Questions 16

Answers

1
What is geo-targeting?
Generating leads online
Closing deals internationally
Delivering content by location
Creating global marketing strategies
2
What is a lead magnet?
A client complaint
A marketing strategy
A valuable resource for info
A sales technique
3
What does lead generation mean?
Creating marketing content
Closing deals with clients
Converting clients into leads
Attracting and converting strangers
4
What does conversion rate measure?
Percentage of leads generated
Percentage of clients retained
Percentage of desired actions taken
Percentage of sales closed
5
What is rapport building?
Creating a positive relationship
Negotiating terms
Closing a deal
Generating leads
6
What is landing page optimization?
Generating leads
Closing sales
Creating marketing content
Tailoring pages for conversions
7
What is a pain point?
A client's specific problem
A sales technique
A negotiation tactic
A marketing strategy
8
What is customer acquisition cost (CAC)?
Cost of marketing materials
Cost of sales training
Cost of client retention
Total cost of acquiring clients
9
What does empathy mapping help with?
Building a website
Creating marketing content
Understanding client needs
Closing sales
10
What is a value proposition?
A clear benefits statement
A marketing strategy
A sales pitch
A client complaint
11
What is a prospect?
A potential client
A marketing strategy
A sales pitch
A closed deal
12
What is cold outreach?
Following up with clients
Contacting warm leads
Unsolicited contact with prospects
Networking at events
13
What is a call-to-action (CTA)?
A marketing strategy
A client complaint
A prompt for next steps
A sales pitch
14
True or false: Cultural fluency is unimportant in business.
False
True
15
What is a warm lead?
A qualified lead
A decision-maker
A contact with prior interest
A cold prospect
16
What is a drip campaign?
A sales technique
A marketing strategy
A client complaint
A series of automated emails

Prospecting and Lead Generation Flashcards | StudBud