Marketing Foundations Unit Test Review

Question 1

Mass Marketing involves

Accepted Answer

Appealing to the entire market with a broad message

Question 2

Mass marketing

Accepted Answer

Needs just one marketing mix because it puts all customers in the same grou

Question 3

Which of the following statements is false regarding why a SWOT analysis is used?

Accepted Answer

To reduce opportunities available to a business

Question 4

What is the marketing function demonstrated in the following situation? Filling out a survey at the mall.

Accepted Answer

Marketing Information Management

Question 5

Which is most concerned with creating convenience for customers in relation to the product’s accessibility in the market

Accepted Answer

Place

Question 6

A marketer who advertises wheelchairs in a surfing magazine does not know how to successfully develop a

Accepted Answer

Target market

Question 7

Trey hangs posters advertising the school play in local businesses. What marketing function did Trey implement?

Accepted Answer

Promotion

Question 8

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement

Accepted Answer

Marketing Information Management

Question 9

The ____ is the amount the customer will pay for the product. The value of money placed on a good or service.

Accepted Answer

Price

Question 10

In an overall sense, where does marketing occur?

Accepted Answer

Wherever customers are

Question 11

Suave wants to add a new coconut/chocolate scent to their shampoo line. What type of utility does this fall under?

Accepted Answer

Form utility

Question 12

Which marketing mix element is the easiest to change quickly?

Accepted Answer

Price

Question 13

When is it appropriate to conduct a SWOT analysis?

Accepted Answer

Anytime

Question 14

The four elements that make up the marketing mix are:

Accepted Answer

product, place, price, and promotion

Question 15

Decisions made about quality, quantity, size, color, and packaging are part of ____________ strategies.

Accepted Answer

Product

Question 16

All of the following are advantages of the mass marketing approach except

Accepted Answer

Mass marketing

Question 17

A possible external threat that a business might identify as a result of conducting a situational analysis?

Accepted Answer

Downturn in the economy

Question 18

Grocery stores offer the option to accept credit cards for payment making it to make purchases, this is an example of?

Accepted Answer

Financing

Question 19

Climate has a huge impact on determining what customers need. Climate is considered a ____________ variable.

Accepted Answer

Geographic

Question 20

A mass market consists of

Accepted Answer

All customers for a specific type of product

Question 21

The more ______________there is in the marketplace, the more ________is required.

Accepted Answer

Diversity; segmentation

Question 22

Landyn and Dalton ate at Outback steakhouse. When the meal was over, they completed a customer comment card. Example of?

Accepted Answer

Marketing information management

Question 23

In order to make a product fit a specific target market, marketers can do all of the following except:

Accepted Answer

Change the group of people being targeted

Question 24

Car dealers emphasize personal contact with their customers to determine customer wants & needs, this is an example of?

Accepted Answer

Selling

Question 25

Which of the following is an example of adding utility to a product?

Accepted Answer

A bank installs ATM’s in sporting arenas

Question 26

A target market is

Accepted Answer

Group of customers a business seeks to attract who have specific needs

Question 27

Marketers segment markets to achieve which of the following objectives

Accepted Answer

To better understand their target segments, To identify the most appropriate media for advertising, Create an offer that fits the desires of the groups that are in that market

Question 28

Which of the following cannot be marketed?

Accepted Answer

Ideas, Goods and services, Celebrities

Question 29

Which of the following statements is true about preparing a SWOT analysis?

Accepted Answer

Your SWOT analysis should be specific, to the point, and avoid grey areas

Question 30

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement

Accepted Answer

Marketing Information Management

Question 31

People participate in the same activities and hobbies tend to have similar buying patterns. Hobbies are a _____ variable

Accepted Answer

Psychographic

Question 32

What component of a marketing plan would be the most useful to evaluate a businesses’ current situation?

Accepted Answer

SWOT analysis

Question 33

Segmenting a market to target only customers based in the Northeast region of the country would be an example of

Accepted Answer

Geographic segmentation

Question 34

A ____ is anything offered to a market by the business to satisfy needs, could include products or services

Accepted Answer

Product

Question 35

Raising the price of the hot new Christmas toy because of predicted increase demand is an example of which function?

Accepted Answer

Pricing

Question 36

When segmenting the consumer market, the variables that make up the behavioral category include

Accepted Answer

Usage rate, brand loyalty, and features desired

Question 37

Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?

Accepted Answer

Product/Service Management

Question 38

Marketers often segment the product on how often a customer uses the product. Usage rate is a _____________ variable.

Accepted Answer

Behavioral

Question 39

Consumers vary in how loyal they are to a particular brand. Brand loyalty is a ____________ variable.

Accepted Answer

Behavioral

Question 40

Which marketing mix element deals with communication between producers and consumers?

Accepted Answer

Promotion

Question 41

A customer takes clothes to the dry cleaner to be cleaned. Which marketing utility is this an example of?

Accepted Answer

Form/task

Question 42

Adding new features to a product, such as updating the iPhone, is an example of which marketing function?

Accepted Answer

Product/Service Management

Question 43

When conducting a SWOT analysis, you must consider the following two internal factors:

Accepted Answer

Strengths and weaknesses

Question 44

Transportation, storage, and inventory control are activities of which marketing function?

Accepted Answer

Distribution

Question 45

Marketers use all of the following categories to organize segmentation variables except:

Accepted Answer

Biographical segmentation

Question 46

Which of the following could be a threat for a business?

Accepted Answer

Changes in technology

Question 47

Family size is a ____________variable.

Accepted Answer

Demographic

Question 48

Many marketers have discovered that market size varies within the size of a city. City size is a ______________ variable

Accepted Answer

Geographic

Question 49

Surfside Casuals rents warehouse space from Jan. to Feb. to store merchandise ordered for spring and summer. Example of?

Accepted Answer

Distribution

Question 50

Which of the following could be a weakness for a business?

Accepted Answer

Poor quality goods and services offered

Question 51

_____is any form of communication a business uses to inform, persuade, or remind consumers about its products or service

Accepted Answer

Promotion

Question 52

Which of the following could be an opportunity for a business?

Accepted Answer

Moving into new market segments that offer improved profits

Question 53

Valentine’s candy is marked down after Valentine’s day because it is no longer deemed to have value to customers.

Accepted Answer

Form/task

Question 54

Marketers study what customers want and need, then they

Accepted Answer

Develop and market products to meet those needs

Question 55

Which of the following is not a demographic characteristic?

Accepted Answer

Location

Question 56

The first step in the marketing segmentation process is to

Accepted Answer

Define the market

Question 57

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers’ wants and needs.

Accepted Answer

Marketing

Question 58

People at different ages have different needs and wants. Age is a _______________ variable.

Accepted Answer

Demographic

Question 59

Marketing connects __________ to _____________.

Accepted Answer

Producers to consumers

Question 60

What function is concerned with making decisions about investments and credit?

Accepted Answer

Financing

Question 61

All of the following are advantages of the mass marketing approach except

Accepted Answer

Satisfies the needs of the majority

Question 62

____________includes the location and methods used to make the product available to the consumer.

Accepted Answer

Place/Distribution

Question 63

Target markets are important factors to consider when businesses are

Accepted Answer

Positioning their corporate brands

Question 64

A SWOT ayls. has revealed that a company has a comprehensive, current, and flexible database system, it has identified a

Accepted Answer

Internal strength

Marketing Foundations Unit Test Review

Questions 74

Marketing Foundations Unit Test Review

Questions 74