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Chapter 3 - Social Media for Businesses Flashcards | StudBud

Explore/Chapter 3 - Social Media for Businesses

Chapter 3 - Social Media for Businesses

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Chapter 3 in Marketing Strategies on Stukent

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Questions 9

Answers

1
True or False: A demographic of people most likely to be interested in your product or service is your target audience
True
False
2
Which of the following is NOT a question to ask ourselves when choosing a platform.
Which platform has the wealthiest users?
What online communities does our audience participate in?
What resources do we have available to commit to our social media marketing
What platforms are our top three competitors active on?
3
True or False: An organization that is focused on design and aesthetic would be successful on Instagram and Pinterest.
False
True
4
What does GCT stand for?
Goals, Consistency, Targeting
Gifts, Content, Testing
Goals, Content, Targeting
Goals, Content, Testing
5
What is the most popular social network worldwide as of January 2018?
Facebook
WhatsApp
YouTube
Twitter
6
Which of the following would NOT be included as demographics of a target audience?
Age
Occupation
Income
Height
7
What was Under Armour's marketing spending?
10 million
1 billion
1 million
235 million
8
Brand awareness is
how well customers are familiar with a brand and its products and services
ability to keep current customers
how well your customers support your product or brand
communication between a brand and an audience member
9
What are interactions?
communication between a brand and an audience member (like, comment, retwee
total number of different households or persons that will be exposed to a m
how well your customers support your product or brand
analytics metric that refers to the number of users who have seen content