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1
a MC tool that uses non-P mediato create and sustain a P and intermediarie free com with people
advertising
public relations
sales promotion
direct marketing
2
this is the amount the customer has to pay to receive a good or service
display price
relative price
product price
price
3
what function does promotion have in marketing communication
a short term commercial function
only a long term function
the care of editorial office
only an internal function
4
The term marketing mix describes
blending of strategic elements to satisfy specific target
Composite all environment factors inside and outside firm
Relationship be2n marketing strengths & business weaknesses
Series of business decisions that aid in selling a product
5
this approach is often used for fast-moving consumer goods where the introduced product
skim pricing
market penetration
price bundling
price discrimination
6
the use of inter-personal com with the aim of developing+feelings and stimulating behaviour
sales promotions
personal selling
advertising
direct marketing
7
the two dominant approaches to pricing new propositions are:
market skimming pricing & the penetration pricing method
value in use pricing and transfer pricing method
transfer pricing and relationship pricing method
negotiated pricing and discount pricing method
8
the marketing communication startegy of the marketing mix deals exclusively with:
advertising and public relations
personal selling and advertising
personal selling, ads, sales promotions, public relations
advertising, publicity, pricing
9
customer expectations regarding product-, service- quality are met or exceeded,_____ is created
customer satisfaction
planning excellence
value line
quality rift
10
in which phase of PLC is it important to do a test purchase via social media ?
decline phase
Maturity phase
growth phase
introduction phase
11
paid research marketing is usually on which basis?
Pay per mille
Pay per click
pay per conversion
pay per lead
12
___ is an element of online PR that involves regular updates posts about company activities
Social Media
Website manager
Youtuber
Blogging
13
company which is special in pro of excl family travel p will prob make use of which type of dc
indirect short channel
classic distribution channel
direct channel
long distribution channel
14
Why is market segmentation carried out ?
to break down large markets into smaller markets
grouping peop with similar needs makes it easy to serve them
to provide an opportunity to surpass competitors
to allow the achievement of greater market share
15
AIDA stand for Awareness, ____, desire,____
involvement, appeal
involvement action
interest, action
intesity, appeal
16
what kind of buyers purchase their product at the end of the product life cycle
early majority
late majority
laggards
innovators
17
In marketing terms ___ refers to what we get for what we pay
product
revenue
cost
value
18
a tactical marketing plan is a plan which is written fro a period of time of:
more than 5 years
1 to 2 years
6 months
3 to 5 years
19
What are criteria used most in direct marketing on the basis of which addresses are selected ?
Demographic area
psychographic area
Economic criteria
behavioural criteria
20
Linkbuilding is used for...?
to generate a higher number of visitors
to acquire links and improve content m to link partners
improve the position in the search engine
improve realtionships with others and improve s for partners
21
what content in paid search ad google ad words refers to the amount bid by the adertiser
content network
click through rate
maximum cost per click
quality score
22
Which of the following statements are true ?
Term used to refer only to the sales function within a firm
Activity for creating offering that value for the customer
Managers don’t usually get involved In production decisions
Activity considers only needs of organization, not society
23
which of the following is not part of the marketing mix ?
Pricing
Distribution
Target Market
Product
24
In MC they use the MC funnel. Online travel agent offers 10% off. Which step is used of funnel
capture
awareness
conversion
loyalty
25
the term marketing refers to
planning sales campaigns
a philosophy that stresses customer value and satisfaction
new product concepts and improvements
advertising and promotion activities
