STP in marketing stands for

Segmentation -Targeting- Positioning

Specific, Measurable, Achievable, Realistic/Relevant, Time bound

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Marketing in a Digital World-Week 2

16 termsStudBud Administration8 plays

Week 4 -Post Webinar Group Consultation Session

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Questions 16

Answers

1
IMC stands for
Innovative Media Mix
Innovative Communication Mix
All of the above
Integrated Media Mix
2
When you are asked to subscribe to an email list, this is an example of
Display advertising
Social media campaign
SEO
Email marketing
3
Macro environmental analysis includes
AIDA
Value chain analysis
Race model
PESTLE framework
4
The Consumer Decision Making Process Consists of
5 stages
3 stages
4 stages
2 stages
5
The objective of using paid media is to create awareness about the brand or the new offering
False
True
6
When the online and offline media channels are not integrated, this is
Omnichannel marketing
Multichannel marketing
Digital marketing
Traditional marketing
7
Word of mouth, sharing reviews in social media are examples of
Paid Media
Owned Media
Earned media
none of these
8
KPI is
Key note performance indication
Knowledge performance indicator
Key performance indicator
None of these
9
Goal setting is the first and foremost step in developing a digital marketing plan.
True
False
10
STP in marketing stands for
Smart Technological Product
Specific Targeted Product
None of these
Segmentation -Targeting- Positioning
11
Traditional media channels include
Newspapers
All the above
Television
Billboards
12
The Marketing Mix includes
None of these
Only product and promotion
The 4 Cs of Marketing
The 7 Ps of Marketing
13
SMART Goals are
Special, Mixed, Accomplish, Realistic, Targeted
None of these
Specific, Measurable, Achievable, Realistic/Relevant, Time bound
Smart, Measurable, Achievable, Relevant Targeted
14
Digital Marketing Funnel is based on
Marketing mix framework
RACE Model
STP
AIDA
15
According to Dave Chaffey- Anything that conveys your message is
Channel
A website
medium
An app
16
Market segmentation is same as Customer Segmentation
True
False

Marketing in a Digital World-Week 2 Flashcards | StudBud