Fashion Merchandising Unit 6

Jessica Simpson appeared in the Mall Belk for an autograph session & to sing one song. This is an ex. of what event?

The blend of media used to communicate the message of a planned promotion is the:

During the obsolescence stage of the fashion cycle, promotion is used to achieve which action?

Which is a favorable action of lighting that is important in displays?

Designer wants to show new line to fashion buyers at Saks as a casual presentation without using a runway. what event?

Which actions help a store’s visual merchandising that encourages customers’ buying decisions?

Hires local models to wear current line of clothing & to circulate informally during the Top 50 Busi. Women in NC.

Belk created a display featuring a new line of holiday attire. This is an example of which type of interior display?

Fashion designer brings his upcoming fall collection to Nordstrom for customers to preview. This is what type of event?

The goal of promotion in the decline stage of the fashion cycle is to achieve which action?

New York hosts theatrical presentations of apparel on live models to audiences. This represents which type of events?

Carl uses mannequins to display the accessories for customers. This describes which aspect of interior displays?

Fashion shows and trunk shows are examples of:

The perception of the store in the minds of its customers is the store’s:

Every sweater over $50 sold, Macy’s donates a $1 to the Ronald McDonald House, a place for sick children. What event?

The goal of promotion at the peak of the fashion cycle is to achieve which action?

customer who spends $2k or more on a Liz Claiborne suit receives a free Liz Claiborne tote. Is an ex. of which event?

Which is a purpose of showing customers how to wear and accessorize merchandise?

Which promotional medium allows for only short, general messages, but has the advantage of repetitive viewing?

H&M wants to direct customers’ attention & emphasize specific items. This describes which aspect of interior displays?

Designers or company reps bring a designer’s collection to a store for a short period of time for customers to view.

Which is a goal of visual merchandising?

Which type of promotion do businesses generally have the least control over?

An attractive, appealing display of merchandise combined with effective store layout & decor is:

Form of fashion promotion entices customers to enter the store & effectively presents the merchandise the store has?

Bass Pro has a big display showing new fishing gear that has just arrived. Which type of display is it using?

Which form of fashion promotion can attract customer attention near merchandise by using sound and movement?

Which form of promotion is expensive because it requires individuals to make contact with potential customers?

A written document that details a company’s promotional efforts for a certain period of time is a/an:

AJ passed Hollister, he noticed a jacket in the store window with a 20% off sign. This is an example of which display?

liz is determining how much to spend on food & drinks for a trunk show. This is which step of planning an event?

A written news story sent as publicity to a newspaper or magazine is a:

Which are examples of fixtures used in visual presentations?

Macy’s wants displays that can stand alone on the sales floor in the entrance. This describes what window display?

A display in which one side is a mirror image of the other illustrates which principle of design?

A modeling agency that provides models for a fashion show is a/an:

VS apparel retailer is known for its theatrical presentation of apparel & accessories on live models. What type of event

Mother’s Day, Independence Day, back-to-school, and prom time are examples of possible promotional:

Reebok, athletic shoe retailer, places advertisements for their shoes in Sports Illustrated. This is an ex. of which ad?

Maybelline advertises its makeup products in Seventeen, a magazine. This is an example of which type of advertising?