Ben Biz Chapter 8 Marketing

The reason for making a purchase.

Groups of marketing activities.

The path that a product travels from producer to consumer.

The process which goods move through one or more middle firms between producer and consumer. 

The process of which goods are bought by the consumer directly from the warehouse.  

Anything offered to the target market to satisfy their needs. 

A combination of marketing elements designed to meet the needs of a target market.  

A business firm that sells directly to the consumer

A clearly identified group of consumers with needs that the business wants to satisfy

Considering the needs of customers when using the four P's of marketing.  

A middle firm that assists with distribution activities between businesses. 

A two step process for successfully planning and marketing products and services.  

What customers pay and the method of payment.

The location where products are sold and the says they are made available to customers. 

The methods used inform customers to encourage purchases and increase their satisfaction.