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Marketing Mix, Concept, & Functions Flashcards | StudBud
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Marketing Mix, Concept, & Functions
Marketing Mix, Concept, & Functions
22 terms
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StudBud Administration
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2,053 plays
Includes questions from marketing mix, six functions and marketing concept
Flashcards
22 cards
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Questions
22
Answers
1
Transporting, storing, and handling goods from the manufacturer to the consumer
Distribution/Channel Management
Advertising
Promotion
Place
2
____________ buys the product.
Money
Consumer
Customer
Cashier
3
A company adds a warehouse in Asheville to ensure products reach customers quick in western NC
Channel Management (Distribution)
Pricing
Promotion
Financing
4
Using 4 P's to Satisfy customer needs and wants
Marketing Concept
Marketing Management
Market Analysis
Marketing
5
Determining a value to charge in order to make a profit
Place
Pricing
Product
Promotion
6
A sporting goods store decides to sell its product on the internet.
Promotion
Pricing
Distribution
Selling
7
marketing function provides info 2 consumers 2 assist in making a decision 2 purchase a product
Pricing
Promotion
Place
Distribution
8
_________ include determining what a customer is willing to pay,
Price
Product
Place
Promotion
9
What does the selling function involve that makes it so important
High Prices
Customer Contact
Feedback
Product display
10
_________ is a subgroup of a larger market that share one or more characteristics.
Target Market
People
Market
Retailers
11
provides usable info. to make business decisions.
Pricing
Channel Management
Market Information Management
Product service Management
12
A company decides to eliminate a product that has not sold well over the past 2 years.
Promotion
Marketing Information Management
Selling
Pricing
13
A retail store employee puts a pair of shoes on a customer’s feet & asks how they feel.
Selling
Promotion
Product / Service Management
Pricing
14
Communication that is used to inform, persuade, or remind customers about a business’s products
Price
Distribution
Place
Promotion
15
Amazon signs a contract w/ FedEx because they specialize in shipping imported goods
Selling
Pricing
Channel Management/ Distribution
Promotion
16
A television commercial stresses the benefits of buying a new protein energy bar.
Promotion
Financing
Selling
Pricing
17
__________ is a group of potential customers.
Agent
Market
Wholesalers
Consumers
18
An electronics superstore buys a research study about its competitors.
Marketing Information Management
Pricing
Promotion
Selling
19
Workers approach customers to ask their opinion of a new coffee product they are test marketing
Pricing
Product/ Service Management
Selling
Promotion
20
A department store decides to have a 20% off sale on all shoes.
Promotion
Pricing
Financing
Channel Management
21
A McDonalds restaurant offers Monopoly a game that allows customers to earn money & food prizes
Selling
Promotion
Channel Management
Pricing
22
Designing, producing, maintaining improving & obtaining products 2 meet customer’s wants & need
Product Service Management
Pricing
Place
Promotion
