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Marketing Applications Chp. 13 & 16 Flashcards | StudBud
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Marketing Applications Chp. 13 & 16
Marketing Applications Chp. 13 & 16
33 terms
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A #review to #study for #Chapter Test
Flashcards
33 cards
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Practice quiz
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Questions
33
Answers
1
What is another term for Physical Features?
Tangible
Buying Motive
Intangible
Selling Points
2
What determines the "Shade" of green of consumers?
Time involved
Wants and Needs
Expense
All Choices
3
Coins and currency given at the beginning of the work day.
the till
cash transactions
Opening cash fund
Cash register drawer
4
When a company or salesman asks previous customers for names of potential customers, this is _?
cold canvassing
customer referral
telemarketing
endless chain method
5
The advantage of paying cash for a purchase is _____?
no interest charges later
easier to return the item later
credit score goes up
no tax applied
6
Which FOB shipping agreement is best for the seller?
Shipping Point
Factory Freight Prepaid
Destination
Charges Reversed
7
When a customer purchases car tires, it is a ________ motive.
emotional
patronage
All choices
rational
8
What type of merchandise is usually extended to "on-approval" sale.
Specialty store
Automotive
Electronics
High end clothing
9
If a customer does not pay their layaway bill by the specified time, they get back the deposit.
False
True
10
Terms 5/10 ROG Net 30. Invoice Date 4/28 received goods on 6/5. Date to take discount?
June 15th
July 5th
June 8th
May 8th
11
Non-verbal communication includes ___?
hand motions
eye movements
All choices
facial expressions
12
When a business accepts credit cards, statistics show that sales increase ____?
40%
50%
10 %
25%
13
What is true about an
allowance
?
Its a partial return of sale price.
A sale of merchandise with a small defect.
Merchandise is not returnable.
Merchandise is kept by the customer.
14
Which of the following would be considered the basic feature for a smart phone?
8 GB of storage space for photos
Samsung Brand
Bluetooth installed
Communication
15
Dating terms - 3/10 EOM Net 30. Invoice dated September 5th, when do you pay to get discount?
October 3rd
September 8th
October 10th
September 15th
16
The bank that issues the debit card charges the customer a flat rate to use the card.
True
False
17
Which is not a customer buying motive?
Patronage
Rational
Extended
Emotional
18
A
selling point
is created by noting the function and how it benefits the customer.
True
False
19
Tax is not applied to shipping charges.
False
True
20
What is entered as proof of funds in a debit card transaction?
Microchip
Pin #
Electronic Signature
Routing #
21
A cash register that is linked to a computer system is a ___?
QR
UPC
POS
RFID
22
2/10 Net 30
Dating Terms
Tells when to pay invoice
Tell when discounts can be taken
Tells what discount can be taken
23
A purchase order is provided by the vendor and tells when payment is due.
False
True
24
Which is NOT a type of product feature?
Benefit
Physical
Extended
Basic
25
What do inexperienced salespeople do to prepare to sell on their own?
Know all product benefits
Shadow experienced sales staff
Attend training classes
Practice effective sales closing
26
The other name for the cash drawer is ____?
the till
open fund
register
POS
27
Which customer approach establishes a positive atmosphere and opens communication?
Greeting
Service
Engaging
Merchandise
28
Merchandising involves the right place, price, time and _____?
quantity
channel
quality
cost
29
What type of questioning involves getting more than a "yes" or "no" response?
Open Ended
Prospecting
Cross examining
Undivided
30
Which is
not
a retail method of approach?
engage
service
greet
merchandise
31
Customers are not always aware of their inner motivations.
True
False
32
A customer purchased goods based on the reputation of the vendor, that is a ___________ feature
basic
selling point
physical
extended product
33
In retail situations, when can the salesman determine the customers wants and needs?
Immediately after the approach
After looking at buying patterns
When engaging the customer
When prospecting