Channel management/distribution

How to get goods into consumer's hands

Understanding concepts and strategies of marketing

Information obtained about a customer based off of market research, predicting customer demand

What functions are required for maret planning

Determining information needs, designing data collection process, Collecting and analyzing data/using data to create a marketing plan

price, promotion, product, place

communicating with customers to persuade them

the process of planning, pricing, promotion, selling and distribution ideas

marketing segmentation

analyzing a market by characteristics in order to create a target market

percentage of total sales by a given market

having the product available at a convenient time

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Marketing A4

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Questions 16

Answers

1
marketing concept
marketing strategies
the product, price, place and promotion
2
name one out of the 5 utility
information
share
storage
industrial
3
target market
a product may have more than one target market
a person, organization that buys goods or services from a business
a market is described by the total sales in a product category
the group that is identified for a specific marketing program
4
pricing
info on customers obtained through market research
deciding what to charge
5
place utility
having a product where a customer can access it
the exchange of a product for monetary value
having the product available at a convenient time
communication with the customer
6
Channel management/distribution
Deciding what to charge for goods and services
Understanding the concepts and strategies
How to get goods into consumer's hands
Gathering information
7
Market planning
physically moving and storing goods
providing customers woth goods or services
Understanding concepts and strategies of marketing
Communication with potential consumers
8
MIM
proffessional maintenance of ones public image
Information obtained about a customer based off of market research
predicting customer demand
9
What functions are required for maret planning
Determining information needs, designing data collection process
Tracking, pricing, place
Collecting and analyzing data/using data to create a marketing plan
based on competition, customer relationship management (CRM)
10
marketing mix
product, place, price
promotion, plus, price, plan
price, promotion, product, place
place, promotion, product, position
11
promotion
developing and marketing products or services to meet a customer's needs
price of a product
communicating with customers to persuade them
How each component of the marketing mix contributes to successful marketing
12
true or false...industrial market is a customer buying goods or services for personal use
False
True
13
what is marketing
the process of planning, pricing, promotion, selling and distribution ideas
Large retailers store products in warehouses for distribution
the basis for all marketing activities
how each component of the marketing mix contributes to successful marketing
14
marketing segmentation
analyzing a market by characteristics in order to create a target market
methods of transportation
getting goods into a customer's hands
making decisions about where to sell a product
15
market share
satisfying a customer's wants and needs
generating competition
percentage of total sales by a given market
combining customer information with customer service and marketing details
16
Time utility
having a product where a customer can access it
having the product available at a convenient time
communication with the customer
the exchange of a product for monetary value

Marketing A4 Flashcards | StudBud