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Strategic Marketing - Topic 1 Flashcards | StudBud

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What is one of the main components of customer orientation?

What IS NOT a role of marketing?

Strategic Marketing - Topic 1

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#Orientation

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Questions 7

Answers

1
What IS NOT a role of marketing?
Deliver customer satisfaction
Identifying and communicating what the customer wants.
Determining competitive positioning
Changing strategies
2
What is one of the main components of customer orientation?
Customers will buy based on wants and trends in the market.
Needs not products define the market.
The customers satisfaction is the main focus.
3
What is product orientation?
Customers look for products that are long lasting
Customers look for easy access products
Customers look for good quality products
4
What is an production orientation focused on?
Customers favouring products that are easy to access
customers favouring products that are produced quickly
Customers favouring products that are of good quality
customers favouring products that are cheap and affordable
5
what are one of the implications in the traditional hierarchical pyramid?
Is it very quick and effective
Has excessive overhead costs
6
Which is not a type of orientation?
Market
Societal
Environmental
Product
7
What is one of the main concepts of inter-functional coordination?
Tensions and rivalries take a back seat to serving customers
flexibility is not that important
Coordination is the main focus