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E-Commerce Chapters 1-3 Flashcards | StudBud
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E-Commerce Chapters 1-3
E-Commerce Chapters 1-3
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1
HTTP stands for Hyper Text Transfer Protocol.
True
False
2
A connection that sends data so that it is protected over a connection that can be accessed by the public is a
public network
none of the above
virtual private network
private network
3
What word refers to the ability of a website to keep visitors at the site?
none of the above
stickiness
new user generation
attractability
4
When a person buys a necklace from Walmart.com, what type of transaction is that?
B2C
C2C
C2B
B2B
5
Information that is stored in databases and accessible to users through web searches comes from the:
deep web
hidden web
spider web
dark web
6
A ____ is a collection of rules for formatting, ordering, and error checking data sent across a network.
packet
IP address
protocol
domain name
7
Which of the following communication modes is being used when you received a personalized offer in the mail?
mass media
personal contact
addressable media
online advertising
8
Store design, layout, and product display knowledge is called merchandising.
True
False
9
Which of the following terms refers to the fact that a network is more beneficial when it has more users?
Interchange effect
Law of diminishing returns
Increased user effect
Network effect
10
Which portion of the government was responsible for the earliest development of the Internet?
Department of Agriculture
None of the above
Department of the Interior
Department of Defense
11
Due to rapidly changing technology, it is difficult to estimate the costs of e-commerce projects.
False
True
12
Which of the following is the Web Revenue Model used by Walmart.com?
web catalog
free for many, fee for a few
fee for content
fee for transaction
13
A ____ is a computer that decides how to best forward packets of information over the Internet.
circuit
repeater
switch
router
14
A public network is a leased-line connection between two companies that physically connects their computers.
True
False
15
A business model is the set of processes used to achieve the company's goal and make a profit.
True
False
16
Which term refers to the removal of an intermediary, for example booking your own travel without a travel agent.
reintroduction
disinterment
reintermediation
disintermediation
17
The way in which a company plans to make money on the Internet is the company's:
Web revenue model
Web customer model
Web selling model
Web generation model
18
If your Netflix movie is buffering, you likely wish you had more:
Asymmetric bandwidth
Symmetric bandwidth
Downstream bandwidth
Upstream bandwidth
19
A gathering of people with similar interests online is a(n):
online friend group
social site
virtual community
electronic community
20
Many websites allow you to use their services for free until you reach a barrier that requires you to pay. This is a __
money barrier
revenue wall
paywall
stop check
21
A leased line is a permanent telephone connection between two points.
False
True
22
Business conducted on a cell phone is called:
D-commerce
l-commerce
M-commerce
N-commerce
23
Putting the customer at the center of the website design is the customer-centric approach.
True
False
24
When the Target store loses sales because shoppers prefer Target.com, this is:
cannibalization
reintermediation
none of the above
account aggregation
25
Which of the following is the Web Revenue Model includes a free basic version of an online app?
fee for content
free for many, fee for a few
fee for transaction
web catalog
26
Which of the following term refers to the fact that we get less satisfaction of each additional unit we consume.
Law of diminishing returns
Satisfaction effect
Network effect
Law of decreased satisfaction
27
B2C Electronic Commerce makes up the majority of e-commerce activities.
True
False
28
Which of the following terms refers to a business transmitting computer-readable data to another business?
Information Overload
Electronic Funds Transfer
Electronic Data Interchange
First Wave E-Commerce
29
When a business acquires another business in its value chain, this is called:
vertical integration
downward integration
upward integration
horizontal integration
30
A Uniform Resource Locator (URL) is the combination of protocol name and domain name.
True
False
31
The testing and evaluation of a website by its owner to ensure it works and is easy for visitors to use is:
customer support
prototyping
usability testing
disintermediation