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Marketing management Flashcards | StudBud
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Marketing management
Marketing management
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1
____ is the father of Modern Marketing
Abraham Maslow
Peter Drucker
Philip Kotler
Lester Wunderman
2
In ________ consumers may share a strong need that cannot be satisfied by an existingproduct.
declining demandd.
negative demandb.
irregular demande.
latent demand
3
The term marketing refers to
_______
A new product needs ideas, Developments, concepts and improvements
Sales Planning, Strategy and Implementation
A philosophy that stresses customer value and satisfaction.
Advertising, Sales Promotion, Publicity and Public Relational activities
4
Marketing is a process which aims at
________
Selling products
Profit-making.
Production
The satisfaction of customer needs
5
The ________ concept holds that consumers will favor those products that offer the most quality, performance.
holistic
marketing
Product
selling
6
Marketing is _______, there is a constant tension between the formulated side of marketing and the management side
Both an “art” and a “science”
An art
selling
A Science
7
The key term in the American Marketing Association’s definition of marketing is:
Product
Sales
Activity
value
8
The ________ is practiced most aggressively with unsought goods, such as insurance.
production concept
selling concept
product concept
Marketing concept
9
In ________ consumers may share a strong need that cannot be satisfied by an existingproduct.
irregular demande.
latent demand
negative demandb.
declining demandd.
10
In ________more customers would like to buy the product than can be satisfied.
excessive
irregular demand
latent demand.
overfull demandd.
