What is the governing body for the Olympic committee called?

International Olympic Committee

What is multi generationalism

satisfying the needs of several generations of a family

The indirect economic impact of a tourist event or attraction to the local economy is

determine by the multiplier effect

The Premier League is

the organizing body for soccer in England

collective term for tour operators and travel agents

Making a product or service desirable by international consumers requires knowledge of

the culture and language differences

block of time when the largest number of viewers are watching TV

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4.1-4.4

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Questions 16

Answers

1
If a company wants to sponsor a sports team to reach Latino consumers, which of the following sports is best?
soccer
baseball
all of the above
boxing
2
What is the governing body for the Olympic committee called?
International Olympic Committee
Olympia
Olympic Organizing Group
National Olympic Committees
3
French is the international language of business
False
True
4
What is multi generationalism
the shared history, beliefs, customs, and traditions of a group of people
the act of altering or editing media considered objectionable
satisfying the needs of several generations of a family
when opportunities for men and women are roughly equal
5
The basic structural foundations of a city, such as roads are called
industry standards
an industry
an infrastructure
travel trade
6
The indirect economic impact of a tourist event or attraction to the local economy is
determine by the multiplier effect
the cost of operating the event of attraction
the total of new spending that's a direct result of the attraction or event
all of the above
7
Travel and Tourism
is world's 9th largest industry
is equal to 9% of world's GDP
has little impact on the world's economy
none of the above
8
The Premier League is
a Cuban boxing team
the National Football League
an athletic club
the organizing body for soccer in England
9
Travel trade is
a type of transportation
collective term for tour operators and travel agents
a type of market
a movie theater
10
Making a product or service desirable by international consumers requires knowledge of
all of the above
production challenges
distribution channels
the culture and language differences
11
Making and showing films in China is challenging because of
piracy
censorship
Chinese rules and regulations
all of the above
12
Providing information in a native language increases sales
False
True
13
What is described as the game for polyglots?
cricket
baseball
basketball
soccer
14
What is prime time
customizing a product to appeal to different markets
theft of copyrighted material
block of time when the largest number of viewers are watching TV
marketing a product in another country
15
Which of the following is not a source of revenue for the Olympics?
U.S. government funds
ticketing
merchandise
broadcasting
16
What is the best way to enter a global market?
radio
TV
in-person
a website

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