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Organisational economics Flashcards | StudBud

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Organisational economics

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Questions 7

Answers

1
Which of the following is an example of an event sponsorship?
Red Bull Racing sponsoring a Formula 1 team
Adidas sponsoring individual athletes
Nike sponsoring a football club
McDonald’s sponsoring the FIFA World Cup
2
What does branding in sports involve?
Sponsoring only high-profile athletes
Paying athletes for their social media content
Creating a unique identity for a sports team, athlete, or event
Choosing team colors based on the weather
3
What is one of the key elements of branding for sports organizations?
Sponsoring events for competitors
Mascots and logos
Team uniforms
Sponsors‘ logos on jerseys
4
What is sponsorship in Sports?
A company providing financial support to an athlete or event
A fan donating money to a team
A company creating its own sports team
An athlete promoting a product on social media
5
Which company was one of the first to sponsor the Olympics in 1928?
Adidas
Pepsi
Nike
Coca-Cola
6
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7
Why do companies sponsor extreme sports?
To avoid competition with traditional sports
To attract a conservative audience
To associate their brand with adventure, risk, and excitement
To sponsor only the athletes with the highest pay