FDTCVocabMkt101Chap1Part2

total combined customer lifetime values of all the company's cutomers

portion of customer' purchasing that a co gets in its product categories

Human needs as shaped by culture and individual personality

set of all actual and potential buyers

marketing mgt philosophy that achieving goals depends on knowing needs and wants of trgt mrkts

concept holds that co should consider customer long-run interests & society's long-run interest

some combination of products, services info or experience offered to customers

Works closely with partners in other companies within (departments) and outside co.

Customers favor product that offers most quality, performance, innovative features

the value of entire stream of purchases that a customer would make over a lifetime of patronage

vast public web of computer networks-connects users all around the world to each other

customer's evaluation of difference b/t benefits ad costs relative to competition

human needs take as shaped by culture and individual personality