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BCOM 2050 - Chapter 6 Flashcards | StudBud
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BCOM 2050 - Chapter 6
BCOM 2050 - Chapter 6
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Competing Business Messages Excellence in Business Communications 12th Ed Thill Bovee
Flashcards
35 cards
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Questions
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Answers
1
For business messages, use a type size of ? for regular text and ? for headings & subheadings
12 to 14 points; 14 to 20 points
8 to 10 points; 12 to 14 points
6 to 8 points; 8 to 10 points
10 to 12 points; 12 to 18 points
2
When you begin the ________, focus your attention on content, organization, style, and tone.
revision
distribution
production
editing
3
All of the following except ________ are important elements of the completing step.
forecasting the message
proofreading the message
producing the message
revising the message
4
Skillful writers use informative headings and subheadings to
simply identify topics covered in the document
conceal the basic structure of the document
guide reader to think a certain way about the topics covered
take up space so the document doesn't look too short
5
When creating a list for a business document,
make sure it contains at least 7 items
mix listed items as phrases and sentences
be sure to introduce it clearly
always use bullets, rather than numbers or letters
6
Many changes made to improve clarity will also improve
conciseness
parallelism
understanding
tone
7
Readability indexes measure ________, offer a useful reference point for improving your writing
proper word usage
sentence length
style and syntax
correct spelling and grammar
8
"The above-mentioned book" is an example of
a camouflaged verb
an indefinite pronoun starter
an awkward reference
a strung-out sentence
9
Before revising someone else's work,
identify ways to help the writer incorporate your agenda
identify the writer's intent of the message
identify key points you wish to make
identify the writing style you wish to use
10
In business communication, the ________ of a message usually has the greatest impact on readers
visual aids
topics and subtopics
beginning sections
ending sections
11
To draw attention to important points or terms italic type is more effective than boldface.
True
False
12
When using digital media to write, you don't need to worry about grammar, spelling, or clarity
True
False
13
Centered type is commonly used for
headings and subheadings
making the document easier to read
text paragraphs
bullet lists
14
To edit for conciseness,
add relative pronouns
eliminate wordy phrases
include double modifiers
use longer, more complex words
15
Like the tone of language, _______ can be too formal, just right, or too informal for a message
margins
restraint
spacing
visual balance
16
Messages with spelling and grammar errors create an impression of
poor autocorrecting software
high aptitude and performance
simple revision focus
poor quality thinking
17
Which of the following will best improve the message's readability?
using headings and subheadings
using long, parallel sentences
writing in the past tense
avoiding bulleted and numbered lists
18
Business writers use bulleted and numbered lists to
simplify complex subjects
minimize negative key points
add decorative elements to their messages
lighten the visual impact of the document
19
According to your textbook, lines of text that are
justified
are
presented in bold and italics
set flush left and ragged on the right
set flush or aligned vertically on both the right and left
set flush right and ragged on the left
20
When selecting typefaces for most business documents, you should
make generous use of all caps, underlining, and boldface
avoid using more than two typefaces on a page
use large type size (at least 14 points) for your basic text
use smaller typeface to same room when including headings
21
A ________ uses words such as
may
and
seems
to avoid stating a judgment or fact directly.
hedging sentence
hypothetical clause
passive modifier
parallel sentence
22
When reviewing your document for content, you should be concerned with
style and tone
grammar and usage
punctuation and spelling
the accuracy and relevance of the information
23
To achieve an effective design, pay careful attention to
content, graphics, and paragraph length
typeface, use of white space, and color
consistency, color, and graphics
consistency, restraint, and detail
24
Word endings such as
-ion, -ing,
and
-ment
often change verbs into nouns are referred to as
parallel nouns
prepositions
dangling modifiers
camouflaged verbs
25
What's wrong with the following sentence? "To waste time and missing deadlines are bad habits."
Similar ideas are not parallel
It contains a split infinitive
It contains a dangling modifier
It contains a hedging sentence
26
"Visible to the eye" is an example of
a redundancy
a cliché
a sensory modifier
passive voice
27
To make your messages mobile friendly,
divide the message into easy to consume bites
write for a vertical perspective
use large paragraphs
include graphics
28
To guide readers to think a certain way about a topic, incorporate
bullet lists
informative headings
parallelism
descriptive headings
29
A ________ is a verb that has been changed into a noun or an adjective.
transcendental participle
transitive verb
transformed predicate
camouflaged verb
30
For general business messages, gear your writing toward
college graduates
readers at the twelfth-grade to fourteenth-grade level
readers at the eighth-grade to eleventh-grade level
readers at the fifth-grade to sixth-grade level
31
When you're editing a document for conciseness,
eliminate awkward references
separate subjects and predicates
delete unnecessary words and phrases
change verbs into nouns
32
Using white space in a document
is considered "cheating."
is racist and you should consider all spaces equally
is only an option when you can't use color.
provides visual contrast
33
When you're writing a business message, use headings and subheadings to
focus on specific ideas
achieve parallelism
group related paragraphs together
identify subordinate clauses
34
Readers get more out by reading its descriptive headings than by its informative headings.
True
False
35
Using short paragraphs will help you improve the readability of your business messages because
they can be easily understood by a less educated audience
they eliminate the need for transitional elements
they will make your writing look more daunting
they can help you emphasize key ideas
