The elements of the marketing mix are

product, price, promotion, and distribution

Marketing as a business function, is

creating and maintaining satisfying relationships

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Chapter 1 quiz

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Questions 15

Answers

1
What is entertainment?
professional sports, such as major league baseball
what people are willing to spend their time or money watchin
performing arts, such as theater, ballet, and concerts
all of these
2
Assisting in the design and development of new products is
marketing-information management
financing
product/service management
none of these
3
A specific user group of people you want to reach
target market
niche travel
tourism
distribution
4
What a business offers to satisfy customer needs
Promotion
Product
Price
distribution
5
The elements of the marketing mix are
purchasing, planning, advertising, and distribution
planning, distribution, price, and advertising
product, price, promotion, and distribution
purchasing, distribution, financing, and price
6
Renewing or rejuvenating your body or mind with play
recreation
sports marketing
entertainment
tourism
7
Influencing how people choose to spend their time and money
Promotion
entertainment marketing
gross impression
tourism
8
Recreational Sports need celebrities to endorse them in order to
create more sales for equipment manufacturers
attract more young people
all of these
attract more of the population in general
9
Offering coupons to entice customers to try a product at a discounted price is an example of
purchasing
promotion
product/service planning
none of these
10
Niche travel designs vacations for
snow skiers
families with small children
music enthusiasts
all of these
11
Marketing as a business function, is
encouraging customers to prurchase products
none of these
another term for grocery shopping
creating and maintaining satisfying relationships
12
The amount that customers pay for products
promotion
product
price
distribution
13
Income that can be freely spent
price
distribution
Royalties
disposable
14
Specific Information about people such as income, age, and gender, is known as
population variables
poll results
demographics
none of these
15
Name three technological advances that helped marketing and advertising
Internet, billboards, bus advertising
Internet, television, radio
radio, newspapers, magazines
none of these

Chapter 1 quiz Flashcards | StudBud

Chapter 1 quiz

15 termsStudBud Administration36 plays

This is review before the quiz

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
What is entertainment?
professional sports, such as major league baseball
what people are willing to spend their time or money watchin
performing arts, such as theater, ballet, and concerts
all of these
2
Assisting in the design and development of new products is
marketing-information management
financing
product/service management
none of these
3
A specific user group of people you want to reach
target market
niche travel
tourism
distribution
4
What a business offers to satisfy customer needs
Promotion
Product
Price
distribution
5
The elements of the marketing mix are
purchasing, planning, advertising, and distribution
planning, distribution, price, and advertising
product, price, promotion, and distribution
purchasing, distribution, financing, and price
6
Renewing or rejuvenating your body or mind with play
recreation
sports marketing
entertainment
tourism
7
Influencing how people choose to spend their time and money
Promotion
entertainment marketing
gross impression
tourism
8
Recreational Sports need celebrities to endorse them in order to
create more sales for equipment manufacturers
attract more young people
all of these
attract more of the population in general
9
Offering coupons to entice customers to try a product at a discounted price is an example of
purchasing
promotion
product/service planning
none of these
10
Niche travel designs vacations for
snow skiers
families with small children
music enthusiasts
all of these
11
Marketing as a business function, is
encouraging customers to prurchase products
none of these
another term for grocery shopping
creating and maintaining satisfying relationships
12
The amount that customers pay for products
promotion
product
price
distribution
13
Income that can be freely spent
price
distribution
Royalties
disposable
14
Specific Information about people such as income, age, and gender, is known as
population variables
poll results
demographics
none of these
15
Name three technological advances that helped marketing and advertising
Internet, billboards, bus advertising
Internet, television, radio
radio, newspapers, magazines
none of these