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Introduction to Marketing Quiz 1 Flashcards | StudBud
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Introduction to Marketing Quiz 1
Introduction to Marketing Quiz 1
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Concept testing
Flashcards
6 cards
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Questions
6
Answers
1
The term marketing refers to
_______
Sales Planning, Strategy and Implementation
A philosophy that stresses customer value and satisfaction.
A new product needs ideas, Developments, concepts and improvements.
Advertising, Sales Promotion, Publicity and Public Relational activities
2
…….…..is a complementary products and services that are closely related in consumers mind but spread across industry.
Marketspace
Marketpace
Metamarket
Marketplace
3
Marketing is a process which aims at
________
Production
Selling products
The satisfaction of customer needs
Profit-making
4
_______
is not a part of marketing mix
.
Product
Purpose
Promotion
Price
5
________ is not a type of Marketing Concept
.
The selling concept
The production concept
The Supplier Concept
The societal marketing concept
6
“Many people want BMW, only a few are able to buy” this is an example of _______
Need
Status
Want
Demand
