Entrepreneurship I - Unit 3.00 (PART 2)

A target market can be described as the

Ranking your company in relationship with your competitors helps you determine

A successful USP starts with

Geographic segmentation is dividing a market by where customers are

If your company cannot fulfill its USP, it will

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

Sorting customers by their physical and social characteristics is called _________ segmentation.

When examining a market, marketers primarily notice its

Mass marketing is not as precise as _____________ marketing.

The customer characteristic that reflects where customers fit in the day-to-day buying routine is known as

When the total market is divided, one of its groups is called a market

Which step in the process of identifying and building your company’s USP involves brochures, flyers, and signs?

To buy a product, customers in a market must first

Which of the following is an effective way to conduct research on your company’s target market:

Liza has always wanted a horse, & she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

Marzetti’s Instruments will focus its marketing efforts on sr high school students. Marzetti’s is engaged in _ marketing

When using mass marketing, marketers seek to appeal to the __________ market.

The Thompson Company decided to divide the total market for its products into smaller, more specific groups of consumers

Before building your company’s USP, ask yourself if

“Our video will improve your golf swing in just 14 days—or your money back.” This USP is related to the

Marketers divide their markets by grouping customers according to their

If you change your company’s USP, customers are likely to

I'm interested in seeing what special events result in higher demand for candy. My behavioral segmentation is based on

When marketers sort customers psychographically, they divide them by

The same person can be included in more than one

To guard your USP from competitors, you should

Today’s customers are not influenced by mass marketing alone because they are more

Market segmentation is about dividing the market into __________ groups.

The community college has decided to market its evening classes to women ages 18-30 who are high school graduates.

You should base your USP on reliable research into your company’s target market’s