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COMGA0 - week 1
COMGA0 - week 1
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Questions
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Answers
1
The marketing process:
Human resource planning
Producing outputs from inputs
Transfer of products/services to the market
Buying the correct raw materials
2
The marketing process includes?
Implementation
All of the above
Planning
Control
3
What is a marketing concept?
Selling products to a target audience
The idea that you must satisfy a customers needs and wants
Segmenting the market in order to sell your product
Creating a product for a target market
4
What is the primary purpose of marketing research?
Obtain info about competitors
Obtain info about the customer
Analyze the CEO
Measure advertising
5
An example of a marketing gap is
supply chain
Negative customer feedback
Cafeteria
open spaces
6
Marketing orientation has evolved into six concepts that are production,product,selling,marketing,societal marketing and
Transaction
Holistic marketing
Package
Relationship
7
A sales intermediary between manufacturers and customers
Innovators
Broker
Retailer
Sales man
8
Which one is not a marketing gap?
Information
Space and Time
Ownership
Money
9
4Ps of Marketing are product, price, place and ___________.
packet
power
people
promotion
10
What is the marketing mix also called
The 4P's
McPizzle
Mapping
The 2P'S
11
What is the relationship between Price and Perceived Value?
Pricing reflects customer value judgment
Pricing depends on supplier availability
Pricing ensures better logistics control
Pricing focuses solely on production cost
12
Relationship marketing is all about
the relation between the manager and the staff
building trust and loyalty with your customer
a good atmosphere in the office
a quick sale
13
What is the difference between perceived price and perceived value?
Perceived price is what’s paid; perceived value is what it’s worth.
Sellers set price; competitors influence value.
Price is the charge; value is based on costs.
Perceived price changes; perceived value stays fixed.
14
The marketing concept is all about the
customer
wholesaler
marketer
retailer
15
What is marketing?
Targeting individuals because you like them
Targeting a product at a target market using the four p's
Selling products
Making profit
16
Marketing is the management process responsible for ______, anticipating and satisfying customer requirements profitably
identifying
researching
supplying
listening to
17
What is the marketing mix also called
The 2P'S
McPizzle
Mapping
The 4P's
18
Marketing orientation/ marketing concept focuses on
McDs
improving the product
customer wants and needs
aggressive selling
19
The most basic concept underlying marketing is that of:
human needs
human wants
human demands
human desires
20
What is an EXCHANGE?
giving up one thing to receive another thing you would rather have
groups of individuals that share similar ideas
the relationship between benefits and sacrifices
company offering
