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Unit 9: Pricing Strategies and Distribution Flashcards | StudBud
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Unit 9: Pricing Strategies and Distribution
Unit 9: Pricing Strategies and Distribution
30 terms
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StudBud Administration
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Test your knowledge on pricing strategies, distribution channels, and related concepts in marketing
Flashcards
30 cards
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Questions
30
Answers
1
What is the role of customer service in distribution?
Manages production
Determines marketing strategy
Handles returns
Sets product prices
2
How does packaging primarily help products?
Increases production costs
Protects during transport
Reduces storage needs
Attracts customers
3
What are the types of transportation?
Railroads
Trucks and Airplanes
Pipelines, ships, & boats
D to C
4
True or false: Information processing helps with inventory control.
False
True
5
How is demand pricing determined?
Fixed costs analysis
Based on competitor prices
Customer willingness to pay
Total revenue calculation
6
Which is a fixed cost?
Raw materials
Labor costs
Rent
Utilities
7
What is the definition of breakeven point?
Production level where total revenues equal total expenses
Production level where total revenues are greater than total expenses
Production level where total revenues are less than total expenses
Production level where total revenues exceed total expenses
8
Which is a characteristic of indirect channels?
Direct to consumer
No intermediaries
Only online sales
Involves middlemen
9
What is the purpose of order processing?
To analyze sales data
To manage inventory
To set prices
To fill customer orders
10
What is the breakeven point?
Total revenue equals expenses
Fixed costs only
Maximum price charged
Minimum profit margin
11
What is a distribution center?
Retail outlet
Temporary storage facility
Production site
Main storage facility
12
What are factors to consider with distribution and your company?
Product storage and handling
Transportation and product storage and handling
Packaging and information processing
Receiving goods to sell
13
What is the definition of price?
Research and understanding
Value of product or service
Risk taking ability
Complex set of calculations
14
What is the maximum price?
Lowest price for profit
Wholesale cost
Average price point
Highest price for market
15
What is the role of transportation in distribution?
Moves products to customers
Manages inventory levels
Sets product prices
Determines product quality
16
True or false: Distribution is the oldest part of marketing.
False
True
17
What is a distribution channel?
Price setting method
Route for product delivery
Cost analysis technique
Marketing strategy
18
What is the definition of demand pricing?
Determines the price based on competitor actions
Sets the price based on the cost of production
Uses the demand of the market to determine the price of a product
Focuses on how much customers are willing to pay for a product
19
Is pricing a great marketing tool?
No
Yes
20
Which transportation method is most flexible?
Airplanes
Ships
Railroads
Trucks
21
A direct distribution channel involves intermediaries such as retailers.
True
False
22
What does total revenue represent?
Variable costs only
Total expenses
Fixed costs only
Total sales receipts
23
Which pricing strategy considers competitors?
Competitive-based pricing
Time-based pricing
Cost-based pricing
Demand pricing
24
True or false: Price advertising can mislead consumers.
False
True
25
What is a variable cost?
Changes with production volume
Total costs combined
Only fixed costs
Constant regardless of output
26
How does a wholesaler set prices?
Equal to production cost
Lower than market price
Based on retail prices
Higher than producer cost
27
What is the definition of cost-based pricing?
Attracting customers
Using wholesale cost
Maximizing sales
Establishing an image
28
What is the definition of distribution?
Making a product available for the consumer or business user
Process of marketing a product
Process of selling a product
Process of manufacturing a product
29
What is the definition of a direct distribution channel?
Producer supplies directly
Information processing
Transportation and storage
Product moves through intermediaries
30
True or false: Bundling means paying for one service only.
False
True
