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Marketing Class #1 - Key Concepts Flashcards | StudBud

Explore/Marketing Class #1 - Key Concepts

Combined with buying power, wants become...

The goal of mktg is to retain customers and grow the business, as well as ____ new customers

Marketing Class #1 - Key Concepts

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Let's review the key concepts from yesterday...

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Questions 4

Answers

1
The goal of mktg is to retain customers and grow the business, as well as ____ new customers
educate
encourage
attract
entertain
2
Combined with buying power, wants become...
Needs
self-esteem needs
Demands
Physical needs
3
Marketing is the ___ by which companies ___ for customers and build strong ____to capture value
process create value customer relationships
way sell products businesses
study advertise brands
4
The first step in the Marketing process is:
Construct an integrated marketing program
Design a customer-driven marketing strategy
Build profitable relationships
Understand the marketplace and customer needs & wants