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Marketing SKills Flashcards | StudBud
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Marketing SKills
Marketing SKills
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Flashcards
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Questions
16
Answers
1
What is one of the utilities?
Eliectric
Form
Gas
Water
2
What is not one of the four segmentation?
Demographic
Behavior
Pyschographic
Polygraphic
3
What answers are right about marketing functions?
Market Research, Distribution, Financing
Pricing, Product Management, Promotion, Selling
9 parts of the functions of marketing
Form, Time, Place, Promotion, producr]t
4
A business are more worried about their customers, they would use sales-orientation.
True
False
5
Marketing is....
selling
accounting
stopping
buying
6
What is the marketing mix also called
McPizzle
The 2P'S
The 4P's
Mapping
7
What type of market focuses on aspects such as the customer’s lifestyle, daily activities, and interests?
behavioral segmentation
psychographic segmentation
geographic segmentation
demographic segmentation
8
Identify one historical approach to marketing.
marketing approach 2
sales approach
production approach
marketing approach 1
9
What is direct marketing also known as?
Email
Letters
Personal Selling
Junk Mail
10
All of these are marketing functions except:
Accounting
Product Development
Pricing
Customer Service
11
Which one is not a part of the six marketing functions?
Product
Distribution
Promise
Pricing
12
Clay Market began as a retailer of terracotta pots and garden figures. It has since added new products. What is
market penetration
product development
vertical integration
diversification
13
Which term is NOT part of the marketing mix?
population
placement
product
price
14
By giving exceptional value and understanding their market and competition helps a business become _____________.
helpless
target market
successful
engaging
15
In ________ utility a business will put Christmas out?
Pricing
Time
Form
Informational
16
As a CEO of an automobile company the orientation that I would use would be ____________ orientation.
customer
Sales
marketing
direction
