stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
RO64 Enterprise and Marketing Concepts LO1 Revision Quiz Flashcards | StudBud
Explore
/
RO64 Enterprise and Marketing Concepts LO1 Revision Quiz
RO64 Enterprise and Marketing Concepts LO1 Revision Quiz
20 terms
·
StudBud Administration
·
85 plays
Imported from external platform
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
Which of the following is not a disadvantage of primary research?
The sample size could be too small
People are not always willing to take part in research
Costly and time consuming to complete
The information is availiable to all, reducing competitive advantage
2
What is a market segment?
A group of businesses with similar characteristics
A group of stakeholders with similar characteristics
A group of suppliers with similar characteristics
A group of customers with similar characteristics
3
Primary research is collecting informatiton that has been collected before
True
False
4
Which of the following is not a customer feedback technique
Social media comments
Online surveys
Mystery shoppers
Observations
5
Quantitative data is information collected based on numbers and statistics
False
True
6
If a business creates a market segment based on where customers live, what type of market segmentation is this?
Geographic
Occupation
Gender
Age
7
Which of the following methods is not an example of primary research
Questionnaires
Books
Focus groups
Interviews
8
Which of the following is not a type of market segmentation
Social life
Age
Lifestyle
Gender
9
What is a market?
A place where people compete
A marketing team
A place where buyers and sellers trade goods and services
A group of competitors
10
Which of the following is not a customer need?
Amount of money availiable
Quality of goods required
Hobbies and interests
Benefits required
11
What is market research?
The actions of a business to gather money they need
The actions of a business to create a market
The actions of a business to gather info about customer's needs and wants
The actions of a business to research future products or services
12
"When a business invites a selection of customers somewhere to give thier opinions on a new product or service." This is
A focus group
A questionnaire
A survey
A market report
13
Which of the following is an advantage of secondary research?
The data is only availiable to the business conducting the research
The information is availiable to all, reducing competitive advantage
Relevant up-to-date information
The information is readily availiable
14
What is a target market
The age of a certain customer
Every customer that has or may bought a product or service
A particular group of customers at which a good or service is aimed
The ability of a business to keep customers
15
It is easier to attract new customers than it is to retain existing customers
False
True
16
If an interviewer asks an open question, which type of data does this collect?
Quantitative data
Qualitative data
17
"Individuals who enter a business to make a purchase and then review the business' performance." This is describing a;
Customer comment card
Social media comment
Online survey
Mystery shopper
18
Which of the following is a benefit of conducting a questionnaire?
Can monitor customer behaviour first hand
Often cheaper than a personal survey
Allow for a wide geographical area to be covered
The information that is gained will be accurate and relevant
19
Which of the following is a disadvantage of collecting competitor data?
The information may be out of date
Has a narrow scope and does not consider the wider world
The two businesses may not be, "like for like," making the data invalid
Will be generic and not specific to researcher's needs
20
"The division of a market into groups or segments" What is this describing?
Customer retention
Market segmentation
Target market
Market share
