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MARKETING ANALYTICS 2 Flashcards | StudBud
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MARKETING ANALYTICS 2
MARKETING ANALYTICS 2
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Flashcards
16 cards
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Questions
16
Answers
1
What can be called as the data in doubt?
Volume
Variety
Velocity
Veracity
2
First step in implementing analytics is
Data Exploration
Transform & Select
Data Preparation
Identify / Formulate problem
3
An 'Employee table' in a database is an example of
Qualified Data
Unstructured Data
Semi Structured Data
Structured Data
4
80% of data lies inside the organisation & 20% outside the organisation
True
False
5
Which one is considered to be the most advanced analytical tool?
R Studio
Excel
Python
SPSS
6
Analysing the data and understanding the kind of relationships between the data points is called as
Data Preparation
Data Collection
Data Exploration
Data Model
7
Business expertise provides tools and technologies to bring Maths & statistics concepts together
True
False
8
8 th P of Services Marketing is called as
People
Process
Physical Evidence
Productivity
9
What ingests 500 terabytes of new data everyday
Facebook
Instagram
Boeing 737
Smartphone
10
Data preparation happens after data collection
True
False
11
Jet engine is an example of Big Data
True
False
12
In which step do you bring in different types of algorithm?
Deploy Model
Data Exploration
Validate Model
Build Model
13
Class recordings is an example of Semi Structured Data
False
True
14
Fixing the target segment cannot be done by using data
True
False
15
'Increase in price leads to decrease in sales' is an example of
Power BI
Aggression
Correlation
Regression
16
Python is similar to Power BI
True
False
