Social Media Marketing Ch. 2

What is the name of our professor?

In what phase of the "Social Media Marketing Maturity" would a company have clear objectives?

What is the first phase of the adoption cycle that tests out social media platforms?

The process of identifying and deciding how to accomplish objectives with specific strategies..

Apple is creating a new product. They design a "mock-up" or a _____ to be developed.

What does SWOT stand for?

The internal environment refers to controllable elements inside the firm. 

Which "Zone" demonstrates aspects of the Social Community?

An approach for developing an in-depth social media marketing strategy is known as what?

If Skittles were to let its social media presence take over its website, this would be called?

An automated response that companies use to respond to customers via social media. 

What model incorporates many people within an organization to participate in its social media?

A written statement that describes the position the brand wishes to hold in its consumers?

Objectives set out for a campaign and determines the cost estimates for accomplishing them is?

"Social Media Policy" is a document that explains rules for social media activity for an org.

A situation analysis predicts future problems other companies could face.

A written formalized plan that details the product, pricing, distribution, and promo strategies

A company using a competitor's spending as a benchmark is known as?

How a brand will behave on the social Web, the voice used, and level of interaction is...

What is the name of Chapter Two?

John works for Zappos and uses his personal Facebook account to promote the company. This is...

Cloud Service is a way to organize competitive info and to monitor news and social activity.

What is not one of the 5 basic models for social media structure?