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Business Studies - Marketing Flashcards | StudBud
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Business Studies - Marketing
Business Studies - Marketing
20 terms
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StudBud Administration
Marketing Topic #hscbusinessstudies
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Is a mass market large or small?
large
small
2
Coupons are an example of a promotion (sales promotion) strategy?
no
yes
3
What is the strategic role of marketing?
the four p's
to advertise goods
to reduce costs
profit maximisation
4
Name the process that systematically collects, records and analyses information.
market research
primary data
5
Name 3 types of market.
industrial
intermediate
consumer
resource
6
Which of the following is not part of SWOT?
weaknesses
strengths
threats
organisation
7
What law governs deceptive and misleading advertising?
competition and consumer act
fair trading act
australian consumer law
work place health and safety act
8
Consumer laws protect consumers by ensuring that products have....
protection against misleading avertising
warranties
right to a refund
implied conditions
9
Is observation a method of collecting primary data?
yes
no
10
What are the stages of the product life cycle?
maturity
post maturity
growth
introduction
11
Global Marketing includes...
customisation
standardisation
global branding
global pricing
12
Is branding a price strategy?
yes
no
13
What are the three P's of the extended marketing mix?
physical evidence
people
processes
14
What is the term that describes using geographic location to set different prices?
cost based pricing
price points
price discrimination
bait and switch
15
Which of the following are examples of unethical advertising due to truth and accuracy.
false and misleading
exaggerated claims (puffery)
concealed facts
vague statements
16
Identify one historical approach to marketing.
marketing approach 2
marketing approach 1
sales approach
production approach
17
What factor influencing consumer choice is the Competition and Consumer Act (2010) ?
sociocultural
economic
government
psychological
18
Which is an example of deceptive and misleading advertising.
country of origin
fine print
vague statements
puffery
19
What is the term given to a public person that can influence others?
celebrity endorsement
opinion leader
20
Which market segmentation variable looks at income levels?
behavioural
psychographic
georgraphic
demographic
