üzny 2 Marketing, basic concepts

Market skimming is charging a ... price for a new product, and making a profit from ... customers

dividing the market into distinct groups of buyers who have different needs

The sales of a company expressed as a percentage of total sales in a given market

a defined set of customers whose needs a company tries to satisfy

Possibilities for a company to fill unsatisfied needs 

A plan designed to achieve marketing objectives

a pricing strategy to increase sales, rather than current profits, by selling at a low price

All the companies or individuals involved in moving goods from the producer to the consumer

the degree how consumers' behaviours are affected by the price of the product

the situation in which the sales of a product go up or down in relation to its price

a pricing strategy to increase sales, rather than current profits, by selling at a low price

Market penetration is to increase ..., rather than current ... , by selling at a ... price.

a situation in which different companies compete with each other by reducing prices

The set of all the various elements in a marketing programme