Brands-Sports/Ent.

The Jolly Green Giant, Colonel Sanders, and Ralph Lauren's Polo Player are all examples of:

celebrities and star athletes are...

Which of the following is a FALSE statement about sports mascots?

a short catchy phrase that identifies some important element of the business or the brand. Also known as the tag line

Nike’s Air Jordan sneakers have a high perceived value . This illustrates the concept of:            

The Walt Disney Company uses the slogan "Where Dreams Come True" to communicate:

This is a name, term, design, or symbol that identifies a business or organization.

These are the opportunities a business has to connect with customers to reinforce brand image to the customer

These products and brands are usually created by a large retailer to be sold exclusively in their stores

These products are produced without a recognizable name. Not promoted and are generally less than other brands.

This is the physical container or wrapping for the product.

"Good Ole' Rocky Top" is a popular song that is associated with a sports team. This is a:

You should think of yourself as a company and:

This will often have human characteristics and will serve as a visual image of the brand

The brand promise consists of the total experience that is being provided to the customer.

Employers WILL check the social media accounts of job applicants

"Nationwide is on your side" is a tagline that has been set to music...this is a....

This is an attempt to change the perception of the brand or the product in the minds of customers.

Which of the following is a FALSE statement about logos?

A generic brand/product will use expensive packaging and labeling to communicate high cost and high quality to consumers

Under Armour has an endorsement deal with "The Rock because the company wants to be associated with his personal brand.

This can be a drawing, a photo, a symbol. It will be unique and will serve to easily identify the product or brand

These are costumed characters or real animals used to identify a sports brand

Businesses associate their brands with popular sports, with star athletes, and with famous entertainment celebertities

Most celebrities work diligently to shape their personal brand and public image

Nike's short and catchy statement "Just Do It" is used for promotional purposes. This is a:

This is done when a company sees an opportunity for growth

This is the marketing strategy used to identify and differentiate a product or a service from competitors.            

The Nike company uses its name and a swoosh mark to identify its product. This is a:

The product created by a manufacturer/distributor using numerous outlets. Nike/Under Armour are examples of these:

Which of the following is a correct statement about brands?