Strategic Marketing-Semester 1 Final Review

Habit is always a poor basis for making decisions.

A place to live is a(n)…

Breaking the market into smaller groups is called

Needs, wants, values, and standards all enter into the process of establishing priorities.

What is the the most common reason that someone would want to change careers?

The process by which a foreign-born person becomes a citizen

A natural resource that cannot replace itself is a

Technology can tempt consumers to spend too much on unnecessary items.

Actions of consumers have little or no effect on what products are offered for sale in stores.

When you are temporarily/permanently dismissed due to lack of work or financial cut backs

Profit is the _________ for taking a risk

A statement such as “This is the best cold remedy on the market” is factual in nature.

Struggle for customers cased on quality of products and service

The people that actually use the product are called

These types of skills involve planning, controlling, and evaluating the use of resources.

Concerning Behavioral Segmentation: Which rules is true of most businesses?

Grants must be repaid after your graduate or leave school

A country that imports more than it exports is experiencing a Trade _______.

What is the term for the phrase "Companies sell what Customers want".

Research is part of being an effective consumer.

The management process includes…

Refers to the way you live as measured by the kinds of goods/services you can afford

The amount of goods that customers are willing to use and buy

People often make consumer choices to fit in with a group.

People who share the same values may have different standards.

When items are ______ they can decompose naturally in the environment

The money earned from conducting business after all costs and expenses are paid.

What is the group that decides whether or not a business will survive?

Analyzing a market by specific characteristics to define a target market

Segmentation based on lifestyles, attitudes and values

You are a consumer only if you pay for goods and services.

The science that deals with the relationships between living things and the environment is

What type of market has been narrowed down with extreme precision?

If you are awarded money to put towards your tuition because of something you achieved it is a

Which of the following is a workplace trend you should consider when choosing a profession?

The role of citizen does NOT include…

Goals may be all of the following EXCEPT…

Which of the follow is not one of the three R's of waste management?

The management and protection of natural resources to ensure their quality and longevity is

The last step in the decision-making process is…

Everything offered for sale to the general public makes up the…

An impulse purchase involves…

Segmentation based on physical attributes

Information about where people live is called

Those who sell directly to consumers are…

Guidelines for human behavior based on principles about what is right and wrong

Related jobs or achievements through which a person professes in a particular field is called a

A _ is a training program that combines classroom instruction with paid on-the-job experience

If you are looking to receive a four year degree, then community colleges may be a good route

To achieve a goal successfully, you should ignore possible problems.

Diving customers into groups based on the product's application

A personal data sheet that describes who you are to prospective employers is

When you acknowledge the contributions of others in your workplace you are demonstrating

All of the following are natural resources EXCEPT…

Which of the following is not one of your responsibilities when you are leaving a job.

Deciding how, where, and to whom products need to be sold to reach the Consumer is called

The ability to inform and guide others

You are laid off and the company gifts you $3,000 at the end of your employment, the $3,000 is

Which of the following is not an economic benefit of marketing?

If an advertised “miraculous” product sounds too good to be true, it probably is.

Amount of goods producers are willing to make and sell

The deliberate destruction of property is called

Which of the following is not a renewable resource?

Those who sell products to consumers are interested in the opinions of teens.

The armed forces provides training in many fields, such as computer programming and engineering

For most technical level jobs, you will need a high school education and/or vocational training

Consumer spending contributes to economic growth.

What the the people that buy a product called?

Technology can help consumers make more informed choices about how to spend their money.

One economic disadvantage of technology is its influence on…