New Sports Marketing Chapter 3

Forecasting involves

Risk cannot be controlled and must always be covered by purchasing insurance.

When the physical characteristics of a product are improved it is called _______.

An ethical dilemma occurs when a person has to choose between what is right and wrong to do.

An activity that will produce money is called a(n)

Risk retention involves

When a business is legally responsible for losses suffered by an injured person, it is 

The amount of satisfaction a person receives from the consumption of a product or service is__.

The best entertainment decisions are both effective and ethical.

Bringing a new professional team to a major city is an example of a(n)

When a business does not make enough revenue to cover expenses, it operates at a profit.

The greatest reason for being in business is

Costs of a sports and entertainment events include

The preparation for an unexpected emergency is called risk management.

The ____ shows assets, liabilities, and net worth.

The study of how goods and services are produced, distributed and consumed is called marketing.

A perception exists among the general public that celebrities no longer value ethics.

The amount of satisfaction that people believe they receive from entertainment is 

_______ is the possibility of financial gain or loss.

Being proactive is the right way to manage risk.