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Entrepreneurship Exam
Entrepreneurship Exam
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1
External factors that affect a company's promotional decisions include
product, social trends, and demand
distribution and technology
competition and technology
environment, product, and price
2
Which of the following is a sign that a company may need to hire more employees:
Employees are happy with working conditions
Empolyees are underworked
The company is often unable to meet its deadlines
Company revanue is below target
3
Which of the following is an advantage of the jury of executive opinion method of sales forecasting:
It is quick and easy method to use
All opinions expressed carry equal weight
All opinions gathered are form sales executives
It is baes on the opinion of outside experts
4
The Barker Company is deciding which channel of distribution by studying the number of potential customers in diff areas
employees' capabilities.
market factors.
product benefits.
branding issues.
5
Which of the following is an example of business process thinking:
A company strives to fix its method of internal communication
Whenever a customer complains about slow service, servers are fired
A company prioritizes product promotions over product development
The marketing and finance department avoid interacting
6
One of the primary goals of supply chain management is to
control customer perceptions of a business
gain a competitive advantage in the marketplace
set prices for products that maximize profits
minimize overall value to the customer
7
When generating product ideas as a group, who typically guides the discussion?
Faciliator
Innovator
Negotiator
Mentor
8
Reliability, courtesy, and competence are primary factors that a company should consider when it develops strategies to
evaluate its customers' experiences.
comply with local ordinances.
personalize its mass advertising messages.
improve the competition's market share.
9
An entrepreneur is most likely to discuss the concept for a new business with an industry expert when the entrepreneur
lacks knowledge or experience in the field
is ready to plan promotional activities
needs to obtain a commercial bank loan
wants to increase the business's profit margins
10
Why do some businesses sponsor local events?
To obtain publicity
To sell products
To generate revenue
To create news
11
Which of the following is an operations activity in business:
Obtaining resources
Selecting media
Contacting customers
Analysis indicators
12
One of the benefits of competition to consumers is that competition encourages
businesses to develop new products.
government to fix prices
businesses to limit their product lines.
government to finance business activity.
13
Jamie buys every product the companyreleases, writes reviews, and tells people to try the items. She could be known as a
potential customer
discount customer
late adapter
brand evangelist
14
Which of the following is a condition that must exist for channels to be effective:
They must have at least five members.
Channel members must not share tasks.
They must be properly managed.
Channel members must have varying goals.
15
Ben borrows $3000 at a 4.25% interest rate and pays back 2 years after earning the loan how much interest will he pay?
$255
$3255
$127.50
$3,127.50
16
Which is an internal method that a company uses to facilitate ongoing product and market opportunity recognition
Customer interviews
Association memberhsip
Vendor surveys
Task force meetings
17
Which of the following statements regarding international trade is true
Foreign language skills are required to conduct international trade.
Businesses shipping internationally must use freight forwarding services.
Only large companies typically benefit from conducting international trade.
Online businesses can easily become involved in international trade.
18
Indirect channels of distribution are the only channels that involve
intermediaries.
producers.
industrial users.
ultimate consumers.
19
Calculate cash receips if 12,450 in sales, earns $78 in interest, collects 625 in tax, and has 5700 worth in equipment
$18,853
$12,528
$17,150
$13,153
20
Which of the following situations is an example of a business using niche marketing:
National petroleum company offers credit cards at its gas/service stations
Athletic footwear company produces shoes for children who play soccer
Soft drink manufactuer advertises products during a national tv brodcast
Chemical manufacturer offers hand soap that contains an antibacterial agent
21
How can you attempt to cancel a cotract without facing legal actions?
Cancel the contract within a year of signing it
Send a request to the other party asking for cancellation
Breach the contract and refuse to pay the other party
Bring a lawsuit against the other party
22
Why do businesses establish specifications for selecting hardware and software systems?
to obtain systems that perform required functions
To keep up with the latest technological fads
to analyze the prices of various vendors
To develope training programs for employees
23
Which of the following parts of a business plan includes the history of the business:
Market analysis
Strategy and implementation
Executive summary
Company description
24
One of the main external factors that may cause a firm to change its business processes is
competition
desire for growth
high operating cost
low emloyeee morale
25
Income from sales, cost of goods sold, gross profit on sales, operating cost, and net profit or loss are all part of a
income statement
sale budget
marketing plan
balance sheet
26
Which financial analysis involves comparing the same items on a company's financial statements for two or more periods
Horizontal analysis
Vertical analysis
Fundamental analysis
Techincal analysis
27
What type of internal business record will help a firm determine the status of its supplies?
Credit report
SWOT analysis
Inventory report
Income statement
28
Which of the following is a personal factor that affects the choice of a form of business ownership?
Area of the country
Business experience
Economic Conditions
Market considerations
29
Small-business owners develop and use operating procedures so that everyday tasks are performed in a(n) __________ way
Clear quality standards
Short-term goals
Narrow product lines
Poor comunication
30
Wellston Industries want to compare business and target situation. Which of thefollowing will help Wellston get info
decision tree
Mind map
critical path
balance sheet
31
The advantage to a business that uses opt-in email to promote its products is that the business can
control sales
influence demographics
predict trends
customize offers
32
When a customer sees a news story on TV about a certain company or brand, it's an example of a(n)
slogan
brand promise.
touchpoint.
advertisement.
33
What is one of the reasons why a supervisor might prepare a formal business report?
To schedule training sessions
To analyze marketing trends
To compile sales expenses
To request pricing information
34
Which of the following is the primary stakeholder influencing corporate governance:
The board of directors
Company shareholders
High-level company executives
Organizational employees
35
A ski shop manager set a goal to increase sales by 10% for the upcoming mild and rainy winter. The objective was
practical
unrealistic
reasonable
scientific
36
Average electric bill to around 2300 per month with a high of 2375 and a low of 2250. This pay would be a ___ cost
nonoperating
variable
fixed
semi-variable
37
An overall purpose of market segmentation is to divide the market
by consumer or industry income
Into well-defined groups of consumers
by distance forms tore to store
into consumer or industrial markets
38
Which of the following businesses best represents an innovative entrepreneurial endeavor:
Starting a clothing business online
Opening a new pizza franchise
Buying a small local coffee shop from its founder
Developing and selling a new wood-cutting device
39
All goods or services sold to customers should
be needed by the customers
be of the finest quality
have the lowest possible price
have many possible uses
40
The financial section of a feasibility study must include sources of
Staffing
Funding
Materials
Technology
41
. Which of the following should a person do first when facing the need to make a decision:
Define the objective
Evaluate information
Analyze results
Make a choice
42
Controversial way for a firm to collect data on consumer buying habits & use the datato assess public purpose by using
online tracking methods
Detailed consumer questionnaires
random phone surveys
indirect response techniques
43
Which of the following is a primary purpose of data mining:
To identify Patterns
To locate someone
To attract customers
To spy on competitors
44
How can someone identify what hospital administrators will expect from their service?
Read patient reviews about each hospital
Entertain hospital administrators at a sporting event
Read about trends impacting the hospital industry
Research each hospital's financial information
45
Marketing research can affect the marketing by giving info about various locations that can form the business__ decision
product
Price
promotion
place
46
Which of the following economic concepts influences the cost of the production process:
Inelasticity of demand
Balance of payments
Distribution of income
Economies of scale
47
One of the most important, fundamental keys to successful change management is
ensuring changes do not impact competitiveness
focusing on processes over people
involing everyone in the organization
minimizing use of resources
48
Which of the following is a way that marketers can use data to follow up on any problems or issues with a product:
Providing salespeople with additional training
Determinating what new products to offer
Budgeting for product developement
Deciding which wholesalers to use for distribution
49
The benefit of moving to bring the company closer to the raw materials needed for manufacture is
demand
proximity
independence
feasibility
50
Which of the following is a true statement regarding the relationship between risk and business objectives:
Effective business objectives are nto risky
Objectives should never be modified because of risk
The more objectives a usiness has, the less risk it faces
Risk help businesses determine objective
51
Which of the following is an onboarding activity
Grievances
Compliance
Exit interviews
Orientation
52
The advertising medium that can best reach a targeted customer with a specific message is
email
billboard ads
magazines
TV
53
How does a goal differ from a vision?
A goal is broad and far-reaching
There is no difference—the two are the same
A goal is abstract and indefinite.
A goal is concrete and measurable
54
Which of the following minimizes the costs associated with maintaining a product mix:
Shallow depth
High breadth
Economy image
Premium value
55
Electrical hazards, slipping and tripping, and violence are all examples of potential __________ in the workplace.
success indicators
non-negotiables
Safety issues
compromises
56
What pricing strategy will be most effective for a business that wants to create an image of great quality and prestige?
Discount
Wholesale
Moderate
High
57
Most employers require applicants to complete
resumes
application forms
letters of intent
reference checks
58
Changing parts of a game that is marketed in countries so the game obeys to local customs and taste is an example of
nationalization
customization
globalization
cultural sensitivity
59
Small-business owners develop and use operating procedures so that everyday tasks are performed in a(n) __________ way
imprecise
inovative
standard
diverse
60
Which is most appropriate for a business to take when competitors introduce similar products to the marketplace:
Focus on its working conditions
Reduce its advirtising efforts
Increase its prices to improve its image
Adjust its marking strategies
61
The Salty Pretzel Company, which is doing well in the market, shifts its pricing design toboost profits. The company is
trying to improve cash flow
obtaining market share
stabalizing prices
creating an exclusive image
62
What is a benefit of corporate governance?
Freedom from stakeholder interference
Ability to bypass sustainability efforts
Increased distance from investors
Improved access to capital
63
For successful innovation in the workplace, employees should have a desire to learn and be willing to
follow procedures
accept change
exhibit bias
supress ideas
64
The maker of a toaster oven offered a specialwhere you could get $50 cash back if proven purchase. This is known as
coupon
point-of-sale promotion
rebate
sweepstakes
65
If an employee is content with the way things are currently done at work, they are more likely to
resist
accept
understand
look forward to
66
To stay competitive business owners must adapt to changes in business environment by checking external factors such as
staffing needs
product development
economic conditions
profit margins
67
Arielle knows that she would be a good entrepreneur because she
is easily interested by many different ideas.
depends on others to get work done.
. likes to see immediate results of her work.
can withstand ups and downs.
68
Which is a good reason why a business would remove a product from its product mix and replace it with another:
The product has become a collectible
The company wants to expand its product line
The company wants to increase its market share
The product has become a fast seller
69
Performance standards should be
measurable
subjective
extremely challenging
Informally discussed
70
What financial tool do entrepreneurs use to plan, monitor, and manage their ventures' income and expenses?
Environmental scan
Operating Budget
Inbound-call report
Request for proposal
71
Which of the following identifies an upward economic trend:
Sales in the auto industry are increasing
Businesses must meet stricter licensing requirements
The number of firms accused of price fixing is increasing
Businesses are using more computers
72
Which of the following is an example of an external mechanism of corporate governance:
A company's code of conduct
Board of directos' policies
Government regulations
A company's business objectives
73
Why has enterprise risk management developed?
Reduced government regulation
Declining quality standards
The elimination of certain insurance plans
An increasingly diverse array of risk
74
What type of law addresses issues that interfere with a firm's right to do business?
environmental
Tort
Judiciary
Criminal
75
The profit a business earns can be determined from the business's
income statement
budget
balance sheet
assets
76
Which of the following is a task involved in quality assurance:
Making changes for better quality
inspecting products to ensure quality
Reparng defective goods to maintain quality
Training employees to strive for quality
77
Which of the following is a benefit of debt financing when starting a business:
You have control over how the money is spent
You don't help from knowledgeable, expirenced investors
You don't have to pay back the money if the business fails
You don't need to pay interest on the money
78
Which of the following technologies do many businesses use to monitor key performance indicators:
Firewalls
Dashboards
Extranets
Terabytes
79
When businesses divide the change in total revenue by the marginal product, they are calculating the
Marginal revenue
cash-flow level
break-even point
earned income
80
Why might a business decide to purchase goods for a price higher than the lowest possible price?
To satisfy a favorite vendor
To arrange flexible contracts
To obtain a needed delivery date
To spend additional funds
81
Businesses that develop and implement plans for employees to rush task completion are trying to establish efficient
supervison
management techniques
production processes
workflows
82
Identify the marketing function: While shopping at the mall, Susan is asked her opinion of different brands of shampoo
Marketing-information managment
Specialty advertising
Promotion
Behavioral segmentation
83
Method to manage people is intended to depress more violations of company rules after infractions have already occurred?
Preventive
Termination-at-will
Corrective
Open-door management
84
Which of the following was one of government's original roles in business:
Regulating technology
Ensuring a business's profitability
Acting as a referee
Protecting the environment
85
Which of the following is an example of a current asset:
Machinery
Building
Checking account
Land
86
Which of the following forms of business ownership must obtain a charter from the state(s) in which it operates:
Consolidation
Partnership
Corporation
Sole Proprietorship
87
A production firm is required to rid of waste in ansafe way. This shows how process design can be affected by__factors
regulatory
technological
natural
human
88
How does supply chain management increase customer satisfaction?
Reduces the time it takes for goods to reach consumers
improves cash flow
Enhance data quality
Integrates information throughout an organization
89
Job applications provide human resources personnel with information about an applicants training, skills, education, and
insurability levels
employment history
Intelligence levels
hobbies and interest
90
Members of a board of directors are
a business's vendors
required to be stockholders
elected by stockholders
not able to make decisions
91
Reason why its important to accurately forecast sales for a marketing plan is because the forecast is the basis of other
pricing strategies
business reports
management techniques
operational activities
92
In persuasion, what technique should you follow to be ready to answer questions and give proof?
Attract attention
Do your homework
Be Reasonable
Make it personal
93
What is one technique Gianna could use to build a stratigic relationship with Nico?
Establishing dominance and control
Seeking a deal as quickly as possible
Finding a shared vision
Focusing on Nico's shortcomings
94
Three-way light bulbs are made with the same size base. This is an example of a production process that uses _____ parts
segmented
graded
standardized
brancded
95
Which of the following types of credit might business owners obtain to purchase seasonal goods for resale:
Mortgage debts
Short-term loans
Stocks and Bonds
Accounts receivable
96
Entrepreneurial discovery is key in a free enterprise economic system because an entrepreneur or smallbusiness owner can
improve economic sanctions.
change legal requirements.
satisfy an unmet demand.
form a technological monopoly.
97
What is the main purpose of encouraging feedback during an employee training session?
So employees cna build better relationships
To ensure employees understand the material
So employees can evaluate the training session
To identify employees with leaderhsip skills
98
If sales for the 4 month period was 690,000 and fees was 55% of the actual sales, what amount did the business pay go up
$12,600
$13,900
$14,500
$15,100
99
Which of the following is a reason why a small business might share its financial records:
To show competitors why brand competition is useless
To persuade a customer of the business's excellent service
To prove the business's net worth to acquire a bank loan
To convince a supplier to offer discounts on products purchased