stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Channel Management Flashcards | StudBud
Explore
/
Channel Management
Channel Management
49 terms
·
StudBud Administration
·
4,518 plays
This is the review for the unit on Channel Management.
Flashcards
49 cards
F
Practice quiz
P
Host live
L
Questions
49
Answers
1
Distribution has always been the most challenging and complicated part of the marketing mix.
False
True
2
This transportation system is expensive to construct and can be difficult to maintain.
trucks
ships and boats
pipelines
airplanes
3
Walgreens offers products from several different product categories, this is an example of a:
category killer or big box retailer
service retailer
mixed merchandise retailer
speciality or limited line retailer
4
Pipelines are the safest method of transportation, but people are still concerned.
True
False
5
This channel includes other businesses between the producer and the consumer:
Direct Channel
Indirect Channel
Promotional Channel
Industrial Channel
6
Currently, air transportation is less than _ percent of the total ton-miles of freight shipped.
25%
15%
50%
1%
7
These are companies that offer products for sale to other businesses:
Inventory
Vendor
Purchase Order
Receiving Record
8
This inventory system determines the amount of product on hand by visually counting the items.
Just-in-Time Inventory
Physical Inventory System
Perpetual Inventory System
Industrial Inventory Control System
9
Channel management is a marketing activity associated with the marketing mix element of:
place
product
promotion
price
10
An inventory system that means that the inventory level is kept low and resupplied as needed.
Just-in-Time Inventory
Perpetual Inventory System
Industrial Inventory Control System
Physical Inventory System
11
O’Reilly auto parts offers products from one category of merchandise, this is an example of a
Service Retailer
Category Killer
Specialty Retailer
Mixed Merchandise Retailer
12
This is a small retailer offering items such as gas, snacks, soft drinks, and tobacco products.
Mixed-Merchandise Retailer
Convenience Store
Specialty Retailer
Department Store
13
A vendor will provide an _ or an itemized billing statement with terms of payment for the order
Invoice
Receiving Record
Inventory
Purchase Order
14
Nonprofit organizations that do not compete in the business world.
retail maket
consumer market
institutional market
industrial market
15
The final business organization in an indirect channel of distribution for consumer products:
retailers
intermediaries
wholesaler
agents
16
Home Depot is a retailer that is focused on one type of merchandise and offers a wide selection
Speciality or limited line retailer
category killer or big box retailer
service retailer
mixed merchandise retailer
17
Macy’s offers a wide variety of consumer goods in different product categories:
Mixed-Merchandise Retailer
Specialty Retailer
Convenience Store
Department Store
18
This is the process of efficiently delivering products to customers.
Graphic Design
Channel Management
Logistical Selling
Industrial Engineering
19
Efficiently and effectively moving products and materials through the distribution channel.
Supply Chain Management
Logistics
All of these are correct.
Physical Distribution
20
This is the path a product takes from the producer to the ultimate consumer:
Industrial Channel
Promotional Channel
Marketing Channel
Channel of Distribution
21
It is likely that most products will be transported using only
one
method of transportation.
True
False
22
With a farmer's market, the producer sells the product straight to the final consumer:
Indirect Distribution
Direct Distribution
Industrial Distribution
Promotional Distribution
23
The amount of money left for buying goods.
Open to Buy
Industrial Balance
Want Slip
Budget Balance
24
Most countries have container ports designed for standardized shipping containers.
True
False
25
__ involves the locations and methods used to make the product available to customers.
Production
Promotion
Pricing
Distribution
26
A company that provides transportation services to any business in its operating area for a fee
Contract Carrier
Common Carrier
Private Carrier
Piggyback Service
27
Businesses who do not own the goods they sell but act as intermediaries
Agents
Wholesalers
28
Uses standardized shipping containers and multiple modes of transportation:
Intercostal Freight
Intercostal Shipping
Intermodal Freight
Industrial Shipping
29
Carries 9% of the tonnage moved, carries heavy, bulky items like grain, minerals, lumber, coal.
airplanes
ships and boats
railroads
trucks
30
A system that tracks the amount of a product on hand by maintaining records on sales.
Physical Inventory System
Just-in-Time Inventory
Perpetual Inventory System
Industrial Inventory Control System
31
This is the fastest, but most expensive, mode of transportation:
ships and boats
airplanes
pipelines
trucks
32
The ancient trade route linking China with the West. Carried goods between Rome and China.
The Appian Way
The Silk Road
The Northwest
The Great Wall of China
33
__ is the assortment of products maintained by a business.
Receiving Record
Purchase Order
Inventory
Vendor
34
A wholesaler who takes title to the goods they sell and provides many services.
Member Club
Rack Jobber
Drop Shipper
Merchant Wholesaler
35
Online retailers like Amazon have disrupted traditional methods of retailing.
True
False
36
Most frequently used form of freight transportation and the most flexible.
Trains
Pipelines
Ships & Boats
Trucks
37
Products often move through very long channels of distribution.
False
True
38
Wal-Mart owns trucks to transport its goods for their stores. This is an example of a:
Private Carrier
Piggyback Service
Contrac Carrier
Common Carrier
39
Manage inventory for retailers by counting stock, refilling and maintaining store displays.
Drop Shipper
Member Club
Merchant Wholesaler
Rack Jobbers
40
The area where deliveries are made
the receiving room
the inventory space
the loading dock
the shipping location
41
A __ is a form listing the variety, quantity, and prices of products to be ordered.
Inventory
Purchase Order
Invoice
Receiving Record
42
Another name for middlemen who help move products from the manufacturer to the final user.
Channel Captians
Agents
Intermediaries
Wholesalers
43
Today, 90% of global trade is seaborne and is shipped using 700 million of these:
standardized shipping containers.
industrial strength cardboard boxes.
44
This wholesaler owns the goods but the goods are shipped directly from the producer.
Full-Service Wholesaler
Drop Shipper
Warehouse Retailer
Rack Jobbers
45
Walmart known for low prices due to large volume sold and efficient distribution methods.
Convenience Store
Discount Store
Department Store
Specialty Retailer
46
Businesses that offer a variety of consumer products to members through a warehouse outlet.
Rack Jobbers
Merchant Wholesaler
Drop Shipper
Warehouse Retailer
47
This brings the sales message to customers using mail, e-mail, a website, or social media.
Non-Store Direct Marketing
Traditional Store Retailing
48
These buy in large quantities from manufacturers, store the goods, and then resell them.
Agents
Wholesalers
Brokers
Channel Captains
49
Mary Kay Cosmetics is a company that sells products directly to the consumer:
visual merchandising
atmospherics
non-store retailing
franchising