English 2201/2202 Advertising Techniques

When a celebrity is used to advertise products, but they do not have to like/use the product.

use of direct/indirect attack on products in competition with the product being advertised

Portray an idea that by using a certain product people will be viewed as sexy or attract others

which the advertiser tries to play up on the emotions of the audience

Advertising appeal aims at attracting the masses by using common people to advertise a product.

attempts to attract masses to use the advertised product, by providing them with survey results

Provocative images and use of controversy to grab attention are examples of _____ advertising

When a person (famous) claims they use a product & advertises for it, testifying how good it is

makes the claim that a product is desirable because it is being used by many desirable people

people are induced to buy a certain product so that they can stand out from the crowd.