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International Marketing Flashcards | StudBud
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International Marketing
International Marketing
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Questions
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1
The system of accounts that records a nation's international financial transactions is most accurately called its:
gross domestic product system
balance of payment
supply chain management system
net domestic product payment
2
The logo of "Toyota" means?
stylized image of a needle eye with a thread passing through it
a hat of cowboy
3
The term product homologation is used to describe the changes mandated by local product and service standards
True
False
4
The cost and quality of the product are among the most important criteria by which purchases are made.
False
True
5
_____ is a controllable element in both domestic and international marketing environments.
Foreign policy
Price of product
Economic climate
Competition within the home country
6
The logo "H" of Hyundai symbolizes two people a client and representative of shaking hands.
False
True
7
European and Japanese managers have been "thinking international" from the outset (beginning).
False
True
8
What are the four options of the "EPRG Framework"?
Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism
Ethno Policies, Private Polies, Racial Policies, Geography
Energy, Privacy, Real-World, Giggity
Ethnocentrism, Polycentrism, Racialism, Governmental
9
The process of adjusting to a new culture is known as:
culture transfer
diffusion
assimilation
acculturation
10
____ is a practical approach to pricing when a company has high fixed costs and unused production capacity.
full-cost pricing
cost-plus pricing
marginal-cost pricing
demand-based pricing
11
_____ is the study of the earth's surface, climate, continents, countries, peoples, industries, and resources.
Cartography
Geophysics
Geography
Demography
12
International business negotiations are conducted keeping national stereotypes in mind
True
False
13
A tax imposed by a government on goods entering at its borders is most accurately termed as a(n) _____
quota
tariff
boycott
writ
14
The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism
conscious regionalism
self-reference criterion
holism
moral relativism
15
The brand, Adidas, is derived from the founder Doff Dassler?
True
False
16
Which of the following is the most critical difference between domestic marketing and international marketing?
The difference in marketing principles being followed
The environment in which marketing plans must be implemented
The basic processes used to market products and services
The different concepts of marketing
17
In which of the following countries is the ownership of IP rights established by prior use?
Brazil
Japan
United States
Taiwan
18
On the basis of Hofstede's four dimensions, cultures with high Power Distance Index (PDI) scores tend to:
cite knowledge as a source of power
be hierarchical
be secular
value equality
19
Which of the following is a controllable element for an international marketer?
Cultural forces
Channels of distribution
Geography and infrastructure
Level of technology
20
The most useful information on how cultural values influence various types of market behavior comes from____
George Gallup
Sigmund Freud
Geert Hofstede
Ayn Rand.
21
Which of the following is usually the reason for side conversations among foreign negotiators in their native languages?
gesturing disapproval
sharing secrets
Sorting out a translation problem
stalling the negotiations
22
Which of the following is an uncontrollable factor for a marketer in a domestic environment?
Channels of distribution
Competitive structure
Price of the product
Firm characteristics
23
The system of accounts that records a nation's international financial transactions is most accurately called its:
Basic excise duties
Manufacturing tax
Anti-dumpling duties
Special excise duties
